VIDEO. Ghiţă Ciobanul, cea mai eficientă campanie a anului, la Gala Effie. Două trofee de aur pentru campania Gândul - Why don't you come over

Ghiţă Ciobanul, Gândul - „Why don't you come over”, Mercador, Tocmai.ro sau porcul albastru de la Antrefrig sunt câteva dintre campaniile premiate pentru eficienţă în cadrul galei Effie, desfăşurată luni seara la Ateneul Român.

Marele premiu a fost câştigat de McCann Erickson România, pentru campania “Ghiţă The Social Shepherd” pentru brandul Vodafone.

Agenţia a mai câştigat alte cinci premii, printre care trei trofee de aur, pentru Mega Image, “Bucharest not Budapest” (Rom) şi „Ghiţă The Social Sheperd”.

În cadrul festivităţii de premiere au fost acordate 40 de premii, dintre care un Grand EFFIE, 11 trofee de aur, 15 de argint şi 13 de bronz şi au fost premiate în total 18 agenţii de comunicare: Cohn & Jansen JWT, Geometry Global România, GMP Advertising, Graffiti BBDO, Jazz, Leo Burnet & Target, Lowe & Partners, McCann Erickson, Mindshare Media, Next Advertising, Papaya Advertising, Propaganda, Publicis Bucharest, Starcom MediaVest Group, The Geeks şi Wunderman România.

Graffiti BBDO a plecat acasă cu 7 premii, printre care şi două trofee de aur, unul pentru Ursus Cooler Launch şi pentru Campania “A chance for life”, pentru React. 

Trofee de aur s-au acordat şi în categoriile GoodWorks EFFIE - Brands (CSR) şi Media & Entertainment, ambele pentru campania “Why Don't You Come Over”, semnată de GMP Advertising & Webstyler pentru Gândul. 

La categoria Financial Services aurul a mers la Leo Burnett & Target pentru “BRD Team Spirit Campaign”, iar la categoria Others trofeul de aur a fost câştigat de Lowe & Partners, pentru campania „Văru' te rezolvă”- pentru tocmai.ro.

La categoria Sustained Success trofeul de aur a fost câştigat de campania Gusturi ca odinioară, semnată de Propaganda pentru Napolact, iar la categoria Durables a câştigat Publicis Bucharest pentru “Childhood Bike”- Pegas.

Alte agenţii de comunicare care au plecat acasă cu mai multe trofee: Geometry Global, care a câştigat în total patru trofee, două de argint şi două de bronz, Leo Burnett & Target, care a câştigat trei premii, unul de aur şi două de argint, GMP Advertising, care a câştigat tot trei trofee şi Cohn&Jansen JWT, Jazz, Lowe & Partners şi Mindshare Media cu câte două trofee.

GRAND EFFIE

Campaign: Ghiţă the Social Shepherd
Client: Vodafone România
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM România

Produse ambalate

BRONZ

Campaign: Delikat 365 fairytale chicken dishes
Client: Unilever
Brand: Delikat
Entrant Agency: Friends Advertising

ARGINT

Campaign: Easy as MBS
Client: Albalact
Brand: Rarăul MBS
Entrant Agency: Graffiti BBDO
Second Agency: Mercury 360

Campaign: Ficat, ficat, ficat
Client: Hame România
Brand: Antrefrig
Entrant Agency: Graffiti BBDO & Kaleidscope Proximity
Media Agency: Media Planning Group România

Gustări, dulciuri şi deserturi

BRONZ

Campaign: Lay's Vault of Crunchiness
Client: PepsiCo România
Brand: Lay's
Entrant Agency: Jazz
Second Agency: Graffiti BBDO
Media Agency: MediaCom

ARGINT

Campaign: Lay's - Duelul
Client: PepsiCo România
Brand: Lay's
Entrant Agency: Graffiti BBDO
Second Agency: Jazz
Third Agency: Caan Media
Media Agency: OMD

AUR

Campaign: Bucharest Not Budapest
Client: Kandia Dulce
Brand: Rom Chocolate Bar
Entrant Agency: McCann Erickson
Third Agency: MRM WorldWide
Media Agency: Universal McCann

Produse şi servicii de îngrijire personală

ARGINT

Campaign: Oral-B Power Campaign
Client: Procter & Gamble România
Brand: Oral-B
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv

Produse şi servicii pentru îngrijirea locuinţei

BRONZ

Campaign: Dero 1st December
Client: Unilever
Brand: Dero
Entrant Agency: Mindshare Media
Second Agency: Engines
Third Agency: Image PR

Băuturi alcoolice - Bere

BRONZ

Campaign: Entering Top 3 beer brands in Romania
Client: Ursus Breweries
Brand: Ciucaş
Entrant Agency: GMP Advertising

ARGINT

Campaign: Bergenbier Repositioning
Client: Bergenbier S.A.
Brand: Bergenbier
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Media Agency: Initiative Media

AUR

Campaign: Ursus Cooler Launch
Client: Ursus Breweries
Brand: Ursus Cooler
Entrant Agency: Graffiti BBDO
Second Agency: Kubis Interactive
Third Agency: Gavrilă & Asociaţii
Media Agency: Media Investment

Mărfuri de folosinţă îndelungată

BRONZ

Campaign: Tassimo Women's Day
Client: Mondelez International
Brand: Tassimo
Entrant Agency: Cohn & Jansen JWT
Media Agency: Starcom MediaVest Group

Campaign: Manifesto for creativity
Client: Samsung Electronics România
Brand: Samsung
Entrant Agency: Starcom MediaVest Group

ARGINT

Campaign: Mini Wreck
Client: Opel Southeast Europe LLC - Romania Office
Brand: Opel
Entrant Agency: Geometry Global România

AUR

Campaign: Childhood Bike
Client: Bicicletele Pegas
Brand: Pegas
Entrant Agency: Publicis Bucharest
Media Agency: Starcom MediaVest Group

Retail

BRONZ

Campaign: Million Ways to Enjoy
Client: eMAG
Brand: eMAG
Entrant Agency: Geometry Global România

AUR

Campaign: Play with your inspiration
Client: Mega Image
Brand: Mega Image
Entrant Agency: McCann Erickson
Media Agency: United Media

Servicii Financiare

BRONZ

Campaing: When it matters to you
Client: Provident Financial România
Brand: Provident
Entrant Agency: Jazz
Media Agency: Initiative Media

Campaign: Puncte Oriunde
Client: Bancpost
Brand: Bancpost
Entrant Agency: Lowe & Partners
Media Agency: Media Investment

ARGINT

Campaign: The Mother in Law
Client: BCR
Brand: BCR
Entrant Agency: Next Advertising
Media Agency: MEC Media Agency

AUR

Campaign: BRD Team Spirit Campaign
Client: BRD
Brand: BRD Groupe Société Générale
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv

Media & Etertainment

ARGINT

Campaign: Love has changed since once upon a time
Client: ActorieDeFilm
Brand: Love Building
Entrant Agency: Papaya Advertising

AUR

Campaign: Why Don't You Come Over
Client: Mediafax
Brand: Gândul
Entrant Agencies: GMP Advertising & Webstyler

Telecomunicaţii Internet & Date

AUR

Campaign: Ghiţă the Social Shepherd
Client: Vodafone România
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM România

Servicii şi Produse pentru sănătate

BRONZ

Campaign: Alive! - the multi-multi-multivitamin
Client: Secom
Brand: Alive!
Entrant Agency: Graffiti BBDO
Media Agency: MEC

ARGINT

Campaign: Smart Girls Circle
Client: Merck Sharp & Dohme România
Brand: Nuvaring
Entrant Agency: Lowe Medic One
Second Agency: Senior Hyper
Third Agency: Mobile Works
Media Agency: Brand Programming Network

Altele

ARGINT

Campaign: Place an ad on Mercador
Client: Allegro Group România
Brand: Mercador.ro
Entrant Agency: The Geeks
Media Agency: Optimum Media Direction Plan & Buy SRL

AUR

Campaign: Văru' te rezolvă
Client: tocmai.ro
Brand: tocmai.ro
Entrant Agency: Lowe & Partners
Second Agency: GolinHarris Bucharest
Media Agency: Initiative Media

Succes susţinut

ARGINT

Campaign: Return to purity
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: Cohn & Jansen JWT
Media Agency: Media Investment

AUR

Campaign: As it used to be
Client: Friesland Campina
Brand: Napolact
Entrant Agency: Propaganda
Media Agency: Universal McCann

Shopper marketing

BRONZ

Campaign: Time for movies
Client: Procter & Gamble România
Brand: P&G Multibrand
Entrant Agency: Geometry Global România

ARGINT

Campaign: Roll Out Advantage
Client: Procter & Gamble România
Brand: P&G Multibrand
Entrant Agency: Geometry Global România

Brand experience

BRONZ

Campaign: Go for Gold!
Client: Unilever South East Central Europe
Brand: Magnum Gold
Entrant Agency: Wunderman România
Media Agency: Mindshare Media

Campanii de responsabilitate socială coroporativă

BRONZ

Campaign: Care for children
Client: The Coca-Cola Company
Brand: Dorna
Entrant Agency: McCann Erickson

ARGINT

Campaign: Made in Andrei's country!
Client: OMV Petrom
Brand: Petrom
Entrant Agency: Graffiti BBDO
Second Agency: Graffiti PR
Third Agency: Webstyler
Media Agency: Optimedia

AUR

Campaign: Why Don't You Come Over
Client: Mediafax
Brand: Gândul
Entrant Agencies: GMP Advertising & Webstyler

Campanii non-profit

AUR

Campaign: A chance for life
Client: React
Brand: React
Entrant Agency: Graffiti BBDO

Inovaţie în media

ARGINT

Campaign: Coca-Cola Live Tweets
Client: The Coca-Cola Company
Brand: Coca-Cola
Entrant Agency: UM România
Second Agency: McCann Bucharest
Third Agency: MRM WorldWide

Single media campaign

ARGINT

Campaign: Coccolino Suleyman
Client: Unilever
Brand: Coccolino
Entrant Agency: Mindshare Media
Second Agency: Friends Advertising