AUDIENŢE după MEDIA PE ZI. Primăvara a venit şi în televiziuni. Prima lună mai călduroasă a luat oamenii din faţa televizoarelor, iar acest lucru s-a simţit în audienţe.
Scăderile nu au afectat top trei cele mai urmărite televiziuni. Ca şi în luna februarie, Pro TV se află pe primul loc, urmat de Antena 1 şi Kanal D. La nivel naţional, liderul Pro TV a scăzut de la media de 844.000 de telespectatori, la 772.000.
Aproape toate posturile de televiziune au înregistrat scăderi de audienţă, în media pe zi. O creştere mică s-a regăsit la Digi Sport 2, post care a difuzat fie meciuri de Liga I, fie meciuri de tenis.
Antena 1 a avut scăderi atât la nivel de ţară, cât şi în mediul urban, iar pe segmentul comercial a stagnat. Kanal D, singurul post dintre cele trei care „s-a aflat pe plus” în luna februarie, a avut cifre mai mici.
Paginademedia.ro vă prezintă audienţele posturilor de televiziune după MEDIA PE ZI în luna martie:
NAŢIONAL. La nivel de ţară, Pro TV îşi păstrează poziţia de lider, cu media de 772.000 de telespectatori, în scădere faţă de luna trecută. Antena 1 a înregistrat o medie de 500.000 de urmăritori, cu 30.000 mai puţin faţă de luna trecută.
După creşterea din februarie, Kanal D a scăzut în audienţe. Postul a fost urmărit, în medie, de 420.000 de persoane.
URBAN. Şi la oraşe, Pro TV rămâne pe primul loc, dar cu câteva zeci de mii de telespectatori mai puţin, cu o medie de 365.000 de urmăritori, de la 403.000 din luna februarie. Scăderile au fost înregistrate şi la Antena 1 şi Kanal D.
COMERCIAL. Pe segmentul comercial, primul loc rămâne la Pro TV, cu media de 154.000 de telespectatori, cifră mai mică faţă de luna trecută.
Antena 1 a stagnat la nivel 18-49 Urban, iar Kanal D a rămas la distanţă de cele două, cu audienţe de două sau de trei ori mai mici decât celelalte două generaliste.
Audienţa posturilor TV în lunile februarie şi martie 2019, la nivel NAŢIONAL, după media pe zi:
NATIONAL Februarie ZI | Mii Persoane | Rtg% | NATIONAL Martie ZI | Mii persoane | RTG% | ||
---|---|---|---|---|---|---|---|
1 | Pro TV | 844 | 4.8 | Pro TV | 772 | 4.4 | |
2 | Antena 1 | 530 | 3.0 | Antena 1 | 500 | 2.8 | |
3 | Kanal D | 474 | 2.7 | Kanal D | 420 | 2.4 | |
4 | Romania TV | 264 | 1.5 | Romania TV | 217 | 1.2 | |
5 | Antena 3 | 201 | 1.1 | Antena 3 | 180 | 1.0 | |
6 | National TV | 114 | 0.6 | National TV | 96 | 0.5 | |
7 | Prima TV | 107 | 0.6 | Pro 2 | 86 | 0.5 | |
8 | Pro 2 | 106 | 0.6 | Prima TV | 83 | 0.5 | |
9 | Antena Stars | 94 | 0.5 | Antena Stars | 79 | 0.5 | |
10 | DigiSport 1 | 82 | 0.5 | DigiSport 1 | 67 | 0.4 | |
11 | TVR 1 | 77 | 0.4 | TVR 1 | 66 | 0.4 | |
12 | Realitatea TV | 72 | 0.4 | Happy Channel | 62 | 0.4 | |
13 | Pro Cinema | 72 | 0.4 | B1TV | 60 | 0.3 | |
14 | Happy Channel | 66 | 0.4 | Pro Cinema | 60 | 0.3 | |
15 | B1TV | 65 | 0.4 | Realitatea TV | 60 | 0.3 | |
16 | ETNO | 63 | 0.4 | ETNO | 58 | 0.3 | |
17 | TVR 2 | 61 | 0.3 | TVR 2 | 55 | 0.3 | |
18 | Cartoon Network | 60 | 0.3 | Cartoon Network | 49 | 0.3 | |
19 | Digi 24 | 52 | 0.3 | Digi 24 | 47 | 0.3 | |
20 | Boomerang | 50 | 0.3 | Boomerang | 46 | 0.3 | |
21 | Minimax | 48 | 0.3 | Minimax | 40 | 0.2 | |
22 | AXN | 47 | 0.3 | AXN | 39 | 0.2 | |
23 | Disney | 45 | 0.3 | Disney Junior | 38 | 0.2 | |
24 | Disney Junior | 44 | 0.3 | Nickelodeon | 34 | 0.2 | |
25 | Nickelodeon | 41 | 0.2 | Diva | 33 | 0.2 | |
26 | Favorit TV | 33 | 0.2 | Disney | 30 | 0.2 | |
27 | Film Cafe | 33 | 0.2 | DigiSport 2 | 28 | 0.2 | |
28 | Diva | 33 | 0.2 | Favorit TV | 25 | 0.1 | |
29 | DigiSport 2 | 25 | 0.1 | Film Cafe | 22 | 0.1 | |
30 | Paramount | 23 | 0.1 | Paramount | 22 | 0.1 | |
31 | Nick JR | 21 | 0.1 | TNT | 20 | 0.1 | |
32 | TNT | 21 | 0.1 | Nick JR | 19 | 0.1 | |
33 | History | 19 | 0.1 | History | 18 | 0.1 | |
34 | Look Plus | 18 | 0.1 | Look Plus | 17 | 0.1 | |
35 | Pro X | 17 | 0.1 | Kiss TV | 15 | 0.1 | |
36 | Taraf TV | 16 | 0.1 | Pro X | 14 | 0.1 | |
37 | Pro Gold | 15 | 0.1 | Taraf TV | 14 | 0.1 | |
38 | Bollywood TV | 14 | 0.1 | Comedy Central | 12 | 0.1 | |
39 | Eurosport 1 | 13 | 0.1 | Discovery | 11 | 0.1 | |
40 | Kiss TV | 13 | 0.1 | Pro Gold | 11 | 0.1 | |
41 | TLC | 12 | 0.1 | TLC | 11 | 0.1 | |
42 | Discovery | 12 | 0.1 | Bollywood TV | 10 | 0.1 | |
43 | Comedy Central | 12 | 0.1 | DigiSport 3 | 9 | 0.1 | |
44 | Telekom Sport 1 | 12 | 0.1 | ZU TV | 8 | 0.1 | |
45 | ZU TV | 11 | 0.1 | N24 PLUS | 8 | 0.1 | |
46 | EuroSport 2 | 11 | 0.1 | AMC | 8 | 0.0 | |
47 | N24 PLUS | 10 | 0.1 | TV Paprika | 8 | 0.0 | |
48 | Nat Geo Wild | 9 | 0.1 | National Geographic Wild | 8 | 0.0 | |
49 | DigiSport 3 | 9 | 0.1 | Eurosport 1 | 7 | 0.0 | |
50 | TV Paprika | 8 | 0.1 | Telekom Sport 1 | 7 | 0.0 | |
51 | TVR 3 | 8 | 0.1 | Travel Channel | 7 | 0.0 | |
52 | Look Sport | 8 | 0.0 | TVR 3 | 6 | 0.0 | |
53 | National Geographic | 8 | 0.0 | National Geographic | 6 | 0.0 | |
54 | AMC | 7 | 0.0 | Look Sport | 6 | 0.0 | |
55 | AXN Black | 6 | 0.0 | Eurosport 2 | 5 | 0.0 | |
56 | AXN White | 5 | 0.0 | Music Channel | 5 | 0.0 | |
57 | U TV | 5 | 0.0 | AXN Black | 5 | 0.0 | |
58 | DigiSport 4 | 4 | 0.0 | AXN White | 5 | 0.0 | |
59 | Music Channel | 4 | 0.0 | DigiSport 4 | 4 | 0.0 | |
60 | Animal Planet | 3 | 0.0 | U TV | 4 | 0.0 | |
61 | Hit Music | 3 | 0.0 | Telekom Sport 3 | 3 | 0.0 | |
62 | Nasul TV | 2 | 0.0 | Animal Planet | 3 | 0.0 | |
63 | TV H | 2 | 0.0 | Hit Music | 2 | 0.0 | |
64 | Telekom Sport 3 | 2 | 0.0 | Nasul TV | 2 | 0.0 | |
65 | E! Entertainment | 1 | 0.0 | TV H | 1 | 0.0 | |
66 | Magic TV | 0 | 0.0 | E! Entertainment | 1 | 0.0 | |
67 | Rock TV | 0 | 0.0 | VH1 | 0 | 0.0 | |
68 | Magic TV | 0 | 0.0 | ||||
69 | MTV | 0 | 0.0 | ||||
70 | Rock TV | 0 | 0.0 |
Sursa: Kantar Media, copyright: ARMA
Audienţa posturilor TV în lunile februarie şi martie 2019, în mediul URBAN, după media pe zi:
URBAN Februarie ZI | Persoane | Rtg% | URBAN Martie ZI | Mii persoane | RGT% | ||
---|---|---|---|---|---|---|---|
1 | Pro TV | 403 | 4.2 | Pro TV | 365 | 3.8 | |
2 | Antena 1 | 255 | 2.7 | Antena 1 | 244 | 2.6 | |
3 | Kanal D | 190 | 2.0 | Kanal D | 172 | 1.8 | |
4 | Antena 3 | 129 | 1.3 | Antena 3 | 120 | 1.3 | |
5 | Romania TV | 126 | 1.3 | Romania TV | 110 | 1.2 | |
6 | DigiSport 1 | 65 | 0.7 | DigiSport 1 | 49 | 0.5 | |
7 | Pro 2 | 50 | 0.5 | National TV | 42 | 0.4 | |
8 | National TV | 48 | 0.5 | Pro 2 | 42 | 0.4 | |
9 | Prima TV | 48 | 0.5 | Prima TV | 40 | 0.4 | |
10 | Realitatea TV | 45 | 0.5 | Realitatea TV | 38 | 0.4 | |
11 | Antena Stars | 40 | 0.4 | Antena Stars | 37 | 0.4 | |
12 | B1TV | 39 | 0.4 | B1TV | 36 | 0.4 | |
13 | TVR 1 | 38 | 0.4 | Happy Channel | 33 | 0.4 | |
14 | Digi 24 | 37 | 0.4 | Digi 24 | 33 | 0.4 | |
15 | Happy Channel | 36 | 0.4 | TVR 1 | 32 | 0.3 | |
16 | Pro Cinema | 36 | 0.4 | TVR 2 | 29 | 0.3 | |
17 | TVR 2 | 32 | 0.3 | Pro Cinema | 28 | 0.3 | |
18 | AXN | 30 | 0.3 | Diva | 26 | 0.3 | |
19 | Cartoon Network | 28 | 0.3 | Cartoon Network | 25 | 0.3 | |
20 | Diva | 26 | 0.3 | AXN | 24 | 0.3 | |
21 | Film Cafe | 21 | 0.2 | DigiSport 2 | 23 | 0.2 | |
22 | DigiSport 2 | 20 | 0.2 | Boomerang | 20 | 0.2 | |
23 | Boomerang | 20 | 0.2 | Minimax | 19 | 0.2 | |
24 | Nickelodeon | 20 | 0.2 | Nickelodeon | 19 | 0.2 | |
25 | Disney | 19 | 0.2 | Disney Junior | 19 | 0.2 | |
26 | Minimax | 19 | 0.2 | ETNO | 16 | 0.2 | |
27 | Disney Junior | 18 | 0.2 | History | 16 | 0.2 | |
28 | ETNO | 17 | 0.2 | Paramount | 15 | 0.2 | |
29 | Paramount | 15 | 0.2 | Film Cafe | 13 | 0.1 | |
30 | History | 15 | 0.2 | Disney | 13 | 0.1 | |
31 | Favorit TV | 11 | 0.1 | Comedy Central | 10 | 0.1 | |
32 | Comedy Central | 10 | 0.1 | Favorit TV | 10 | 0.1 | |
33 | Pro X | 10 | 0.1 | TNT | 10 | 0.1 | |
34 | TNT | 10 | 0.1 | Discovery | 8 | 0.1 | |
35 | Nick JR | 9 | 0.1 | Pro X | 8 | 0.1 | |
36 | Eurosport 1 | 9 | 0.1 | Nick JR | 8 | 0.1 | |
37 | Discovery | 9 | 0.1 | Look Plus | 8 | 0.1 | |
38 | TLC | 8 | 0.1 | TLC | 7 | 0.1 | |
39 | Nat Geo Wild | 8 | 0.1 | Kiss TV | 7 | 0.1 | |
40 | Look Plus | 7 | 0.1 | TV Paprika | 7 | 0.1 | |
41 | Bollywood TV | 7 | 0.1 | Travel Channel | 6 | 0.1 | |
42 | TV Paprika | 7 | 0.1 | DigiSport 3 | 6 | 0.1 | |
43 | DigiSport 3 | 7 | 0.1 | National Geographic Wild | 6 | 0.1 | |
44 | Pro Gold | 7 | 0.1 | Taraf TV | 5 | 0.1 | |
45 | EuroSport 2 | 7 | 0.1 | Eurosport 1 | 5 | 0.1 | |
46 | National Geographic | 6 | 0.1 | Bollywood TV | 5 | 0.1 | |
47 | Telekom Sport 1 | 5 | 0.1 | National Geographic | 5 | 0.1 | |
48 | Kiss TV | 4 | 0.1 | AMC | 5 | 0.1 | |
49 | Taraf TV | 4 | 0.1 | Pro Gold | 5 | 0.1 | |
50 | AMC | 4 | 0.0 | DigiSport 4 | 4 | 0.0 | |
51 | TVR 3 | 4 | 0.0 | Eurosport 2 | 4 | 0.0 | |
52 | U TV | 4 | 0.0 | ZU TV | 3 | 0.0 | |
53 | AXN White | 3 | 0.0 | TVR 3 | 3 | 0.0 | |
54 | N24 PLUS | 3 | 0.0 | N24 PLUS | 3 | 0.0 | |
55 | ZU TV | 3 | 0.0 | AXN White | 3 | 0.0 | |
56 | DigiSport 4 | 3 | 0.0 | Music Channel | 3 | 0.0 | |
57 | AXN Black | 3 | 0.0 | Telekom Sport 1 | 3 | 0.0 | |
58 | Music Channel | 2 | 0.0 | U TV | 3 | 0.0 | |
59 | Look Sport | 2 | 0.0 | AXN Black | 2 | 0.0 | |
60 | Hit Music | 2 | 0.0 | Look Sport | 2 | 0.0 | |
61 | E! Entertainment | 1 | 0.0 | Telekom Sport 3 | 1 | 0.0 | |
62 | Animal Planet | 1 | 0.0 | Hit Music | 1 | 0.0 | |
63 | Nasul TV | 1 | 0.0 | Animal Planet | 1 | 0.0 | |
64 | TV H | 1 | 0.0 | Nasul TV | 1 | 0.0 | |
65 | Telekom Sport 3 | 1 | 0.0 | TV H | 1 | 0.0 | |
66 | Magic TV | 0 | 0.0 | E! Entertainment | 1 | 0.0 | |
67 | Rock TV | 0 | 0.0 | VH1 | 0 | 0.0 | |
68 | Magic TV | 0 | 0.0 | ||||
69 | Rock TV | 0 | 0.0 | ||||
70 | MTV | 0 | 0.0 |
Sursa: Kantar Media, copyright: ARMA
Audienţa posturilor TV în lunile februarie şi martie 2019, pe segmentul COMERCIAL, după media pe zi:
COMERCIAL Februarie ZI | Persoane | Rtg% | COMERCIAL Martie ZI | Mii persoane | RTG% | ||
---|---|---|---|---|---|---|---|
1 | Pro TV | 177 | 4.1 | Pro TV | 154 | 3.6 | |
2 | Antena 1 | 104 | 2.4 | Antena 1 | 102 | 2.4 | |
3 | Kanal D | 67 | 1.6 | Kanal D | 59 | 1.4 | |
4 | DigiSport 1 | 23 | 0.6 | Antena 3 | 17 | 0.4 | |
5 | Antena 3 | 20 | 0.5 | DigiSport 1 | 16 | 0.4 | |
6 | Romania TV | 17 | 0.4 | Romania TV | 14 | 0.3 | |
7 | Pro 2 | 15 | 0.4 | Pro 2 | 13 | 0.3 | |
8 | Prima TV | 14 | 0.3 | Prima TV | 13 | 0.3 | |
9 | National TV | 14 | 0.3 | Pro Cinema | 12 | 0.3 | |
10 | Pro Cinema | 14 | 0.3 | National TV | 12 | 0.3 | |
11 | Digi 24 | 11 | 0.3 | Disney Junior | 11 | 0.3 | |
12 | Happy Channel | 10 | 0.2 | Digi 24 | 10 | 0.2 | |
13 | Realitatea TV | 9 | 0.2 | Comedy Central | 9 | 0.2 | |
14 | Disney Junior | 9 | 0.2 | History | 9 | 0.2 | |
15 | Antena Stars | 9 | 0.2 | Diva | 8 | 0.2 | |
16 | Film Cafe | 8 | 0.2 | Happy Channel | 8 | 0.2 | |
17 | History | 8 | 0.2 | Antena Stars | 8 | 0.2 | |
18 | Comedy Central | 8 | 0.2 | Boomerang | 7 | 0.2 | |
19 | Cartoon Network | 8 | 0.2 | Paramount | 7 | 0.2 | |
20 | AXN | 8 | 0.2 | TVR 1 | 7 | 0.2 | |
21 | Paramount | 8 | 0.2 | Minimax | 6 | 0.2 | |
22 | TVR 1 | 7 | 0.2 | AXN | 6 | 0.2 | |
23 | Diva | 7 | 0.2 | TVR 2 | 6 | 0.2 | |
24 | Boomerang | 7 | 0.2 | B1TV | 6 | 0.1 | |
25 | TVR 2 | 6 | 0.2 | Realitatea TV | 6 | 0.1 | |
26 | B1TV | 6 | 0.2 | Cartoon Network | 6 | 0.1 | |
27 | Minimax | 6 | 0.1 | Discovery | 6 | 0.1 | |
28 | Discovery | 5 | 0.1 | DigiSport 2 | 5 | 0.1 | |
29 | Nickelodeon | 5 | 0.1 | Film Cafe | 5 | 0.1 | |
30 | DigiSport 2 | 5 | 0.1 | Nickelodeon | 5 | 0.1 | |
31 | TNT | 5 | 0.1 | TNT | 5 | 0.1 | |
32 | Disney | 4 | 0.1 | Travel Channel | 4 | 0.1 | |
33 | Nick JR | 4 | 0.1 | ETNO | 4 | 0.1 | |
34 | TLC | 4 | 0.1 | Kiss TV | 4 | 0.1 | |
35 | Bollywood TV | 3 | 0.1 | Taraf TV | 3 | 0.1 | |
36 | ETNO | 3 | 0.1 | Nick JR | 3 | 0.1 | |
37 | Pro Gold | 3 | 0.1 | TLC | 3 | 0.1 | |
38 | Kiss TV | 3 | 0.1 | Disney | 3 | 0.1 | |
39 | U TV | 3 | 0.1 | Pro X | 3 | 0.1 | |
40 | Pro X | 3 | 0.1 | Favorit TV | 3 | 0.1 | |
41 | Taraf TV | 2 | 0.1 | TV Paprika | 2 | 0.1 | |
42 | Eurosport 1 | 2 | 0.1 | Look Plus | 2 | 0.1 | |
43 | TV Paprika | 2 | 0.1 | Pro Gold | 2 | 0.1 | |
44 | Look Plus | 2 | 0.1 | Bollywood TV | 2 | 0.1 | |
45 | National Geographic | 2 | 0.1 | National Geographic | 2 | 0.0 | |
46 | Nat Geo Wild | 2 | 0.1 | DigiSport 3 | 2 | 0.0 | |
47 | DigiSport 3 | 2 | 0.1 | U TV | 2 | 0.0 | |
48 | Favorit TV | 2 | 0.1 | Music Channel | 2 | 0.0 | |
49 | Telekom Sport 1 | 2 | 0.1 | AMC | 2 | 0.0 | |
50 | ZU TV | 2 | 0.0 | National Geographic Wild | 2 | 0.0 | |
51 | AXN White | 1 | 0.0 | ZU TV | 2 | 0.0 | |
52 | Music Channel | 1 | 0.0 | Eurosport 1 | 1 | 0.0 | |
53 | AMC | 1 | 0.0 | DigiSport 4 | 1 | 0.0 | |
54 | EuroSport 2 | 1 | 0.0 | Telekom Sport 1 | 1 | 0.0 | |
55 | AXN Black | 1 | 0.0 | AXN White | 1 | 0.0 | |
56 | Hit Music | 1 | 0.0 | N24 PLUS | 1 | 0.0 | |
57 | DigiSport 4 | 1 | 0.0 | Hit Music | 1 | 0.0 | |
58 | E! Entertainment | 1 | 0.0 | AXN Black | 1 | 0.0 | |
59 | N24 PLUS | 1 | 0.0 | Eurosport 2 | 1 | 0.0 | |
60 | Look Sport | 1 | 0.0 | E! Entertainment | 1 | 0.0 | |
61 | Nasul TV | 0 | 0.0 | TVR 3 | 0 | 0.0 | |
62 | TVR 3 | 0 | 0.0 | Look Sport | 0 | 0.0 | |
63 | Animal Planet | 0 | 0.0 | Telekom Sport 3 | 0 | 0.0 | |
64 | Magic TV | 0 | 0.0 | Nasul TV | 0 | 0.0 | |
65 | TV H | 0 | 0.0 | Animal Planet | 0 | 0.0 | |
66 | Telekom Sport 3 | 0 | 0.0 | VH1 | 0 | 0.0 | |
67 | Rock TV | 0 | 0.0 | TV H | 0 | 0.0 | |
68 | Magic TV | 0 | 0.0 | ||||
69 | MTV | 0 | 0.0 | ||||
70 | Rock TV | 0 | 0.0 |
Sursa: Kantar Media, copyright: ARMA
Autor: Andreea Iordache andreea.iordachepaginademedia.ro
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