Ediţia cu numărul 22 a Effie Awards România a premiat cele mai eficiente campanii de publicitate şi marketing. Campainia „Unexpected Heroes” pentru brandul Old Spice, semnată de agenţia Leo Burnett. Această campanie a fost aleasă în unanimitatate de Grand Jury dintr-un short list de 6 campanii.
În cadrul galei au fost decernate 51 de premii, pentru 18 agenţii şi 29 de branduri.
Numărul total al premiilor au fost: 1 Grand Effie, 9 Gold Effie, 11 Bronze Effie şi 30 Bronze Effie.
GRAND EFFIE
Entry Title: Unexpected Heroes
Brand: Old Spice
Lead Agency: Leo Burnett Bucharest
Client: Procter & Gamble Romania
Contributing Company: Aggero, New View
BEVERAGES – NON-ALCOHOL
GOLD
Entry Title: Why?
Brand: AQUA Carpatica Kids
Lead Agency: Cohn & Jansen Creative Network
Client: Valvis Holding
Contributing Company: Media Investment
BRANDED CONTENT & ENTERTAINMENT
SILVER
Entry Title: STORIES TO HOLD PREEMIES
Brand: Pampers
Lead Agency: Leo Burnett Bucharest
Client: Procter & Gamble Marketing
Contributing Company: STARCOM, GRF+
BRANDED UTILITY
SILVER
Entry Title: Regina Maria " Music to my brain"
Brand: Regina Maria
Lead Agency 1: Publicis Romania
Lead Agency 2: Publicis Relations
Client: REGINA MARIA
Contributing Company: Media Tique, Bad Habits, Mad Animator, McCann PR
BRONZE
Entry Title: STORIES TO HOLD PREEMIES
Brand: Pampers
Lead Agency: Leo Burnett Bucharest
Client: Procter & Gamble Marketing
Contributing Company: STARCOM, GRF+
Entry Title: Why?
Brand: AQUA Carpatica Kids
Lead Agency: Cohn & Jansen Creative Network
Client: Valvis Holding
Contributing Company: Media Investment
CORPORATE REPUTATION
BRONZE
Entry Title: Nothing good comes from the first try
Brand: McDonald's
Lead Agency: DDB Romania
Client: McDonald's Romania
Contributing Company: OMD Romania, Tribal Worldwide, Studioset
CULTURE & THE ARTS
BRONZE
Entry Title: The Reader - A new endangered species
Brand: Nemira Publishing House
Lead Agency: Saatchi & Saatchi + The Geeks
Client: Nemira Publishing House
DAVID VS. GOLIATH
GOLD
Entry Title: Banking, But As You Want It
Brand: Salt Bank
Lead Agency: Leo Burnett Bucharest
Client: Salt Bank
Contributing Company: GroupM (Romania), Saga Film, Frame Breed, NINENINE
DIGITAL COMMERCE
SILVER
Entry Title: KFC APP- Feels like KFC wherever you may be
Brand: KFC
Lead Agency 1: McCann Bucharest
Lead Agency 2: MRM Romania
Client: KFC Romania
Contributing Company: UM Romania
EDUCATION & TRAINING
BRONZE
Entry Title: Score2skill
Brand: eJobs
Lead Agency: Saatchi & Saatchi + The Geeks
Client: eJobs
Contributing Company: D&D Research, GG Industry
ENGAGED COMMUNITIES
GOLD
Entry Title: Euro 2024 – We dream together, we win together
Brand: Echipa Nationala de Fotbal a Romaniei (Romanian National Football Team)
Lead Agency: Federatia Romana de Fotbal
Client: Federatia Romana de Fotbal
Contributing Company: PRO TV, KISS FM, Sunday Events
BRONZE
Entry Title: HALL OF FANS
Brand: Lay's Romania
Lead Agency: Leo Burnett Bucharest
Client: PepsiCo Romania
Contributing Company: OMD Romania
Entry Title: The Missing Hour
Brand: Philips Avent
Lead Agency: OMD Romania
Client: PHILIPS Romania
Contributing Company: CreaZYX, ZYX Publishing Group, FCB Bucharest
Entry Title: NATURLI' - I'M NOT A MILKSOP!
Brand: NATURLI'
Lead Agency: Jam Session Agency
Client: Orkla Foods Romania
Contributing Company: Conan PR, Lucas Art Film, Asociatia Romana de Educare in Alergii, Griffin Advertising
FINANCE
GOLD
Entry Title: Banking, But As You Want It
Brand: Salt Bank
Lead Agency: Leo Burnett Bucharest
Client: Salt Bank
Contributing Company: GroupM (Romania), Saga Film, Frame Breed, NINENINE
BRONZE
Entry Title: ING Together
Brand: ING
Lead Agency: Jam Session Agency
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Contributing Company: Dentsu Romania
FOOD
GOLD
Entry Title: The Pie Faces
Brand: Linco Patisero
Lead Agency: Jam Session Agentia
Client: Orkla Foods Romania
Contributing Company: Carioca Studio, Luca's ArtFilm
BRONZE
Entry Title: Breakfast is Love
Brand: Napolact
Lead Agency: Cohn & Jansen Creative Network
Client: FrieslandCampina
Contributing Company: Wavemaker, Atelieru, Minio Studio
HEALTH & WELLNESS - HEALTHCARE SERVICES
SILVER
Entry Title: Regina Maria " Music to my brain"
Brand: Regina Maria
Lead Agency 1: Publicis Romania
Lead Agency 2: Publicis Relations
Client: REGINA MARIA
Contributing Company: Media Tique, Bad Habits, Mad Animator, McCann PR
BRONZE
Entry Title: #TakeYourMomToMamo
Brand: Regina Maria
Lead Agency: Punk Agency
Client: REGINA MARIA
Contributing Company: McCann Health Brain & Heart, Bad Habits, Media-Tique
HEALTH & WELLNESS – OTC
BRONZE
Entry Title: Routine is good
Brand: Secom
Lead Agency: Saatchi & Saatchi + The Geeks
Client: Secom Healthcare
Contributing Company: Abis Studio
HOUSEHOLD SUPPLIES
BRONZE
Entry Title: FRAGRANCE THERAPY: BREATHE IN, BREATHE OUT
Brand: LENOR
Lead Agency: Leo Burnett Bucharest
Client: Procter & Gamble Marketing
Contributing Company: GRF+
MARKETING DISRUPTORS
BRONZE
Entry Title: Banking, But As You Want It
Brand: Salt Bank
Lead Agency: Leo Burnett Bucharest
Client: Salt Bank
Contributing Company: GroupM (Romania), Saga Film, Frame Breed, NINENINE
Entry Title: WORLD'S FAVORITE TOILET
Brand: MEDLIFE
Lead Agency: Golin
Client: MedLife
Contributing Company: Nomazi Advertising
MARKETING INNOVATION
GOLD
Entry Title: #TakeYourMomToMamo
Brand: Regina Maria
Lead Agency: Punk Agency
Client: REGINA MARIA
Contributing Company: McCann Health Brain & Heart, Bad Habits, Media-Tique
Entry Title: WORLD'S FAVORITE TOILET
Brand: MEDLIFE
Lead Agency: Golin
Client: MedLife
Contributing Company: Nomazi Advertising
SILVER
Entry Title: GoodGaming
Brand: Vodafone
Lead Agency: Oxygen
Client: Vodafone Romania
Entry Title: Salt Pink. Also for Men
Brand: Salt Bank
Lead Agency: Leo Burnett Bucharest
Client: Salt Bank
Contributing Company: GroupM (Romania), Saga Film, Frame Breed
BRONZE
Entry Title: Score2skill
Brand: eJobs
Lead Agency: Saatchi & Saatchi + The Geeks
Client: eJobs
Contributing Company: D&D Research, GG Industry
MEDIA & ENTERTAINMENT COMPANIES
SILVER
Entry Title: Turn every moment into a story
Brand: Voxa
Lead Agency: McCann Worldgroup Romania
Client: Voxa
Contributing Company: UM Romania, Luca's Art Film
MEDIA INNOVATION
BRONZE
Entry Title: Unexpected Heroes
Brand: Old Spice
Lead Agency: Leo Burnett Bucharest
Client: Procter & Gamble Romania
Contributing Company: Aggero, New View
NEW PRODUCT OR SERVICE - LINE EXTENSION
BRONZE
Entry Title: Uncover the Secret Christmas Bringers
Brand: McDonald's
Lead Agency: DDB Romania
Client: McDonald's Romania
Contributing Company: OMD Romania, Tribal Worldwide, The M Works, Studioset
NEW PRODUCT OR SERVICE – INTRODUCTION
BRONZE
Entry Title: Re-imagine Trust: Gerovital’s Leap into Kids’ Care
Brand: Gerovital Kids
Lead Agency: HUBvertising
Client: FARMEC
Contributing Company: Publicis Groupe Media Bucharest, Mad About Digital, Brand New Servicii
Comunicare, The Candy Shop Group
PERSONAL CARE
BRONZE
Entry Title: The Missing Hour
Brand: Philips Avent
Lead Agency: OMD Romania
Client: PHILIPS Romania
Contributing Company: CreaZYX, ZYX Publishing Group, FCB Bucharest
POSITIVE CHANGE: SOCIAL GOOD – BRANDS
SILVER
Entry Title: In Fridge Promo
Brand: Lidl Romania
Lead Agency: MRM Romania
Client: Lidl Romania
Contributing Company: McCann Romania, Initiative Media Romania
BRONZE
Entry Title: The Recycling Dance
Brand: RetuRO SGR
Lead Agency: Leo Burnett Bucharest
Client: RetuRO SGR
Contributing Company: Media Investment, MSL The Practice
RESTAURANTS
SILVER
Entry Title: Smart Stoc
Brand: KFC
Lead Agency 1: McCann Bucharest
Lead Agency 2: MRM Romania
Client: KFC Romania
Contributing Company: UM Romania
BRONZE
Entry Title: Star Burger
Brand: KFC
Lead Agency 1: McCann Bucharest
Lead Agency 2: MRM Romania
Client: KFC Romania
Contributing Company: UM Romania
Entry Title: The Comedic Triplets
Brand: McDonald's
Lead Agency: DDB Romania
Client: McDonald's Romania
Contributing Company: OMD Romania, Tribal Worldwide, Multimedia Est
SEASONAL MARKETING
SILVER
Entry Title: First-Time Christmas
Brand: Salt Bank
Lead Agency: Leo Burnett Bucharest
Client: Salt Bank
Contributing Company: GroupM (Romania), Saga Film, Frame Breed
BRONZE
Entry Title: Tomi – Bubuiala! Lambada! Street food at home
Brand: Tomi
Lead Agency: Zenith Romania
Client: Orkla Foods Romania
Contributing Company: Griffin Advertising
SNACKS & DESSERTS
GOLD
Entry Title: FORGIVE ME, I WATCHED IT WITHOUT YOU
Brand: Lay's Romania
Lead Agency: Leo Burnett Bucharest
Client: PepsiCo Romania
Contributing Company: OMD Romania
BRONZE
Entry Title: Milka Generation Gap 2.0
Brand: Milka
Lead Agency: Fullhouse Ogilvy
Client: Mondelez Europe Services Gmbh Opfikon Sucursala Romania
Contributing Company: Spark Foundry, Film Factor
SUSTAINED SUCCESS
BRONZE
Entry Title: #YouAreStrongerThanYouThink
Brand: Regina Maria
Lead Agency 1: Punk Agency
Lead Agency 2: Publicis Romania
Client: REGINA MARIA
Contributing Company: Media Tique, Bad Habits, McCann Health Brain & Heart
Entry Title: A LOVE-BRAND IN AN INDUSTRY NOBODY LOVES
Brand: ING
Lead Agency: Jam Session Agency
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Contributing Company: Dentsu Creative
YOUTH MARKETING
GOLD
Entry Title: Unexpected Heroes
Brand: Old Spice
Lead Agency: Leo Burnett Bucharest
Client: Procter & Gamble Romania
Contributing Company: Aggero, New View
BRONZE
Entry Title: DUREX THE GAME SHOW
Brand: Durex
Lead Agency: VML Romania
Client: Reckitt Benckiser Romania
Contributing Company: Zenith Romania
Entry Title: TAKIS LAUNCH – BE TOO MUCH
Brand: TAKIS
Lead Agency: FCB Bucharest
Client: Vel Pitar
Contributing Company: PHD Media
Entry Title: WHEN ONE TWIST IS NOT ENOUGH
Brand: Coca-Cola
Lead Agency: VML Romania
Client: The Coca-Cola Company Romania
Contributing Company: GroupM (Romania)
Entry Title: Nothing good comes from the first try
Brand: McDonald's
Lead Agency: DDB Romania
Client: McDonald's Romania
Contributing Company: OMD Romania, Tribal W
