Cheltuielile de publicitate în perioada 2003-2010
Petrişor Obae
petrisor.obaepaginademedia.ro
Cheltuielile de publicitate 2003-2008
|
TOTAL (mil. euro) |
TV |
Print |
Radio |
OOH clasic |
OOH digital |
Indoor |
Internet, cinema |
2003 |
178 |
88 |
58 |
12 |
19 |
- |
- |
2 |
2004 |
215 |
113 |
62 |
14 |
24 |
- |
- |
2 |
2005 |
275 |
158 |
66 |
17 |
30 |
- |
- |
4 |
2006 |
368 |
229 |
71 |
23 |
39 |
- |
- |
6 |
2007 |
486 |
310 |
79 |
30 |
50 |
3 |
5 |
9 |
2008 |
593 |
383 |
87 |
38 |
59 |
4,5 |
6,5 |
15 |
Initiative
Cheltuielile de publicitate 2006-2010
|
2010 |
2009 |
2008 |
2007 |
2006 |
TV |
209 |
222 |
337 |
306 |
229 |
Print |
27 |
37 |
82 |
79 |
71 |
Radio |
23 |
25 |
35 |
30 |
23 |
OOH |
35 |
42 |
70 |
58 |
40 |
Internet, Cinema |
14 |
13 |
16 |
9 |
6 |
TOTAL |
308 |
339 |
540 |
482 |
369 |
|
Advertiser |
Numar insertii |
EUR (rate card) |
1 |
PROCTER & GAMBLE |
45.422 |
129.457.280 |
2 |
UNILEVER |
45.399 |
68.808.699 |
3 |
COCA-COLA CO. |
42.630 |
46.044.651 |
4 |
ORANGE(MOBIL ROM) |
26.672 |
29.804.385 |
5 |
KRAFT FOODS ROMANIA |
23.836 |
27.513.399 |
6 |
TELESTAR |
23.002 |
7.849.226 |
7 |
VOX LINE/VOX NET |
21.621 |
9.913.807 |
8 |
STUDIO MODERNA/TOP SHOP |
19.687 |
29.888.470 |
9 |
VODAFONE(MOBIFON) |
18.204 |
24.680.415 |
10 |
STRAUSS ROMANIA (ELITE ROMANIA) |
17.381 |
32.675.712 |
11 |
BEIERSDORF ROMANIA |
16.848 |
29.483.158 |
12 |
QUADRANT AMROQ BEVERAGES |
16.666 |
19.336.828 |
13 |
COLGATE-PALMOLIVE |
16.386 |
36.787.548 |
14 |
TELEMOBIL SA |
15.326 |
21.368.386 |
15 |
RINGIER |
13.799 |
9.282.053 |
Sursa: Alfacont
|
Advertiser |
Numar insertii |
EUR (rate card) |
1 |
COCA-COLA CO. |
53.594 |
63.616.416 |
2 |
PROCTER & GAMBLE |
47.943 |
130.485.201 |
3 |
KRAFT FOODS ROMANIA |
46.764 |
49.942.098 |
4 |
EUROPEAN DRINKS&EUROPEAN FOOD |
39.961 |
51.352.671 |
5 |
QUADRANT AMROQ BEVERAGES |
39.782 |
33.099.995 |
6 |
UNILEVER |
36.040 |
66.275.100 |
7 |
DANONE |
28.960 |
44.336.570 |
8 |
RINGIER |
28.224 |
23.759.318 |
9 |
VOX LINE/VOX NET |
26.371 |
7.806.874 |
10 |
VODAFONE(MOBIFON) |
26.296 |
31.068.144 |
11 |
BEIERSDORF ROMANIA |
25.608 |
47.665.345 |
12 |
LOREAL ROMANIA |
21.721 |
37.308.071 |
13 |
ORANGE(MOBIL ROM) |
21.510 |
35.157.901 |
14 |
NESTLE |
21.345 |
30.990.545 |
15 |
CONVERGENT MEDIA/COMP JURNALUL/EDIT INTACT |
18.840 |
15.976.054 |
Sursa: Alfacont
|
Advertiser |
Numar insertii |
1 |
QUADRANT AMROQ BEVERAGES |
93.382 |
2 |
COCA-COLA CO. |
91.887 |
3 |
PROCTER & GAMBLE |
79.388 |
4 |
DANONE |
71.362 |
5 |
UNILEVER |
61.076 |
6 |
LOREAL ROMANIA |
54.575 |
7 |
RINGIER |
52.641 |
8 |
KRAFT FOODS ROMANIA |
52.484 |
9 |
EUROPEAN DRINKS&EUROPEAN FOOD |
46.575 |
10 |
NESTLE |
45.449 |
11 |
MEDIA PRO |
41.641 |
12 |
HENKEL |
32.687 |
13 |
COLGATE-PALMOLIVE |
30.265 |
14 |
MOVILISTO |
29.191 |
15 |
BEIERSDORF ROMANIA |
27.695 |
Sursa: Alfacont
|
Advertiser |
Numar insertii |
1 |
PROCTER & GAMBLE |
115.731 |
2 |
UNILEVER |
89.786 |
3 |
LOREAL ROMANIA |
87.010 |
4 |
KRAFT FOODS ROMANIA |
83.450 |
5 |
DANONE |
82.929 |
6 |
EUROPEAN DRINKS&EUROPEAN FOOD |
79.727 |
7 |
QUADRANT AMROQ BEVERAGES |
78.111 |
8 |
COCA-COLA CO. |
64.570 |
9 |
NESTLE |
54.313 |
10 |
RINGIER |
53.681 |
11 |
COLGATE-PALMOLIVE |
52.983 |
12 |
HENKEL |
46.688 |
13 |
VODAFONE(MOBIFON) |
42.641 |
14 |
CONVERGENT MEDIA/COMP JURNALUL/EDIT INTACT |
39.848 |
15 |
MEDIA PRO |
34.036 |
Sursa: Alfacont
|
Advertiser |
Numar insertii |
EUR (rate card) |
1 |
PROCTER & GAMBLE |
186.719 |
397.905.332 |
2 |
LOREAL ROMANIA |
143.759 |
256.104.939 |
3 |
UNILEVER |
120.368 |
257.244.981 |
4 |
COCA-COLA CO. |
80.533 |
157.599.356 |
5 |
DANONE |
70.507 |
138.653.229 |
6 |
QUADRANT AMROQ BEVERAGES |
66.172 |
64.837.602 |
7 |
KRAFT FOODS ROMANIA |
65.626 |
96.130.821 |
8 |
NESTLE |
62.975 |
101.950.879 |
9 |
COLGATE-PALMOLIVE |
61.830 |
128.456.999 |
10 |
VODAFONE(MOBIFON) |
53.955 |
88.015.760 |
11 |
EUROPEAN DRINKS&EUROPEAN FOOD |
53.216 |
87.516.546 |
12 |
HENKEL |
50.284 |
107.791.468 |
13 |
ORANGE(MOBIL ROM) |
49.534 |
99.463.896 |
14 |
BEIERSDORF ROMANIA |
44.656 |
82.489.926 |
15 |
ROMTELECOM |
41.433 |
80.337.403 |
Sursa: Alfacont
Autor: Petrişor Obae
petrisor.obaepaginademedia.ro
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