Tuborg and Skol beer brands changed their Romanian agencies, with United Romanian Breweries Bereprod (URBB – that has the brands in portfolio) appointing Saatchi&Saatchi and Publicis to handle the brands.

Publicitate

The new agencies URBB will work with in 2013 are Saatchi & Saatchi (new Tuborg agency), Publicis (takes over Skol brand) and United Media (to handle media planning and buying).

Previously, Tuborg was handled by Graffiti BBDO, Skol – by Papaya and media by Mediaedge

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Autor: Carmen Maria Andronache carmenpaginademedia.ro