AUDIENŢE după media zilnică. A fost un an bun pentru Pro TV şi după media audienţelor pe întreaga zi. Pe de altă parte, cifrele Antenei 1 au înregistrat scăderi pe toate cele trei targeturi. Cel mai probabil tronsoanele din prima parte a zilei au „slăbit” după ce postul a renunţat la reality-show-ul Mireasă pentru fiul meu.
Audienţa posturilor TV după media pe zi în 2017, comparativ cu 2016:
NAŢIONAL. Distanţa dintre Pro TV şi Antena 1 a crescut în 2017 faţă de 2016, după media pe zi. Pro TV, liderul audienţelor, a câştigat audienţă în 2017 faţă de 2016.
Pe de altă parte, Antena 1, a doua televiziune la nivel naţional după media zilnică, a scăzut. Cel mai probabil, scoaterea emisiunii Mireasă pentru fiul meu, s-a simţit în audienţa zilnică. Peste 575.000 de privitori era media zilnică a Antenei 1 în 2016. Un an mai târziu, postul a ajuns la 475.000
Scădere de la un an la altul şi pentru Kanal D, dar ceva mai mică decât în cazul Antenei 1.
După media pe zi, la nivel naţional, România TV a fost a patra televiziune şi în 2016 şi în 2017. Televiziunea de ştiri a avut şi o creştere a mediei de telespectatori - 256.000 de persoane - şi s-a distanţat de rivalul Antena 3.
URBAN. Şi la oraşe podiumul rămâne neschimbat: Pro TV, urmat de Antena 1 şi de Kanal D. Pro TV a crescut uşor de la un an la altul, ajungând la o medie de aproape 380.000 de orăşeni, în fiecare minut de difuzare. Antena 1 a fost în coborâre de la 295.000, media în 2016, la 240.000.
Noutatea la oraşe este România TV care a urcat peste Antena 3, dar la mică distanţă.
COMERCIAL. Pro TV are şi comercialul. În 2017, postul TV a avut 180.000 de telespectatori, în medie, în fiecare minut de emisie. Pro TV a crescut uşor faţă de anul precedent. În timp ce Antena 1, pe un solid loc doi, a avut o uşoară scădere de la un an la altul.
Kanal Da avut anul trecut cifre la jumătate faţă de Antena 1 pe publicul comercial.
Audienţa posturilor TV după media pe zi în 2017, comparativ cu 2016, la nivel NAŢIONAL:
National 2016 ZI | Mii persoane | Rtg% | National 2017 ZI | Mii persoane | Rtg% | ||
---|---|---|---|---|---|---|---|
1 | Pro TV | 681 | 3.8 | Pro TV | 730 | 4.1 | |
2 | Antena 1 | 574 | 3.2 | Antena 1 | 475 | 2.7 | |
3 | Kanal D | 416 | 2.3 | Kanal D | 384 | 2.1 | |
4 | Romania TV | 222 | 1.2 | Romania TV | 256 | 1.4 | |
5 | Antena 3 | 213 | 1.2 | Antena 3 | 217 | 1.2 | |
6 | National TV | 112 | 0.6 | Prima TV | 116 | 0.6 | |
7 | Prima TV | 112 | 0.6 | National TV | 110 | 0.6 | |
8 | TVR 1 | 105 | 0.6 | TVR 1 | 95 | 0.5 | |
9 | Antena Stars | 92 | 0.5 | Antena Stars | 86 | 0.5 | |
10 | Disney | 86 | 0.5 | Disney | 68 | 0.4 | |
11 | Acasa | 76 | 0.4 | B1TV | 65 | 0.4 | |
12 | B1TV | 69 | 0.4 | Pro Cinema | 61 | 0.3 | |
13 | Cartoon Network | 67 | 0.4 | Pro 2 | 61 | 0.3 | |
14 | Pro Cinema | 62 | 0.3 | ETNO | 59 | 0.3 | |
15 | ETNO | 58 | 0.3 | TVR 2 | 57 | 0.3 | |
16 | Disney Junior | 54 | 0.3 | Disney Junior | 56 | 0.3 | |
17 | Minimax | 49 | 0.3 | Realitatea TV | 55 | 0.3 | |
18 | AXN | 47 | 0.3 | Cartoon Network | 49 | 0.3 | |
19 | Digi 24 | 45 | 0.3 | Digi 24 | 48 | 0.3 | |
20 | Realitatea TV | 44 | 0.2 | Minimax | 47 | 0.3 | |
21 | DigiSport 1 | 42 | 0.2 | DigiSport 1 | 44 | 0.3 | |
22 | Boomerang | 41 | 0.2 | Boomerang | 42 | 0.2 | |
23 | TVR 2 | 37 | 0.2 | AXN | 42 | 0.2 | |
24 | Favorit TV | 34 | 0.2 | Nickelodeon | 37 | 0.2 | |
25 | Happy Channel | 31 | 0.2 | Happy Channel | 35 | 0.2 | |
26 | Sport.ro | 26 | 0.2 | Favorit TV | 31 | 0.2 | |
27 | Nickelodeon | 26 | 0.1 | Diva | 28 | 0.2 | |
28 | Diva | 24 | 0.1 | Paramount | 27 | 0.2 | |
29 | Paramount | 23 | 0.1 | Pro X | 21 | 0.1 | |
30 | Dolce Sport | 20 | 0.1 | Film Cafe | 18 | 0.1 | |
31 | Kiss TV | 18 | 0.1 | Telekom Sport | 17 | 0.1 | |
32 | Taraf TV | 18 | 0.1 | Kiss TV | 17 | 0.1 | |
33 | Eurosport 1 | 15 | 0.1 | Pro Gold | 17 | 0.1 | |
34 | Film Cafe | 15 | 0.1 | DigiSport 2 | 16 | 0.1 | |
35 | National Geographic | 12 | 0.1 | Nick JR | 16 | 0.1 | |
36 | History Channel | 12 | 0.1 | TNT | 15 | 0.1 | |
37 | DigiSport 2 | 12 | 0.1 | Eurosport 1 | 15 | 0.1 | |
38 | National Geographic Wild | 11 | 0.1 | Comedy Central | 14 | 0.1 | |
39 | Acasa Gold | 11 | 0.1 | TLC | 14 | 0.1 | |
40 | TNT | 11 | 0.1 | Discovery | 12 | 0.1 | |
41 | ZU TV | 10 | 0.1 | History | 12 | 0.1 | |
42 | TV Paprika | 10 | 0.1 | National Geographic | 11 | 0.1 | |
43 | Discovery | 9 | 0.1 | ZU TV | 11 | 0.1 | |
44 | EuroSport 2 | 7 | 0.0 | Taraf TV | 11 | 0.1 | |
45 | U TV | 7 | 0.0 | Nat Geo Wild | 10 | 0.1 | |
46 | Comedy Central | 7 | 0.0 | Bollywood TV | 10 | 0.1 | |
47 | AXN White | 5 | 0.0 | TV Paprika | 8 | 0.1 | |
48 | AMC | 5 | 0.0 | EuroSport 2 | 8 | 0.1 | |
49 | Animal Planet | 4 | 0.0 | U TV | 6 | 0.0 | |
50 | AXN Black | 4 | 0.0 | TV H | 5 | 0.0 | |
51 | Music Channel | 4 | 0.0 | AMC | 5 | 0.0 | |
52 | National 24 PLUS | 4 | 0.0 | National 24 PLUS | 5 | 0.0 | |
53 | TLC | 4 | 0.0 | AXN White | 4 | 0.0 | |
54 | TV H | 4 | 0.0 | Music Channel | 4 | 0.0 | |
55 | TV Neptun | 3 | 0.0 | Telekom Sport 2 | 4 | 0.0 | |
56 | Hit Music | 3 | 0.0 | Animal Planet | 3 | 0.0 | |
57 | Hit Music | 3 | 0.0 | ||||
58 | AXN Black | 3 | 0.0 | ||||
59 | TV Neptun | 2 | 0.0 | ||||
60 | Nasul TV | 2 | 0.0 | ||||
61 | E! Entertainment | 1 | 0.0 | ||||
62 | Da Vinci Learning | 0 | 0.0 |
Audienţa posturilor TV după media pe zi în 2017, comparativ cu 2016, în mediul URBAN:
Urban 2016 ZI | Mii persoane | Rtg% | Urban 2017 ZI | Mii persoane | Rtg% | ||
---|---|---|---|---|---|---|---|
1 | Pro TV | 365 | 3.7 | Pro TV | 377 | 3.9 | |
2 | Antena 1 | 295 | 3.0 | Antena 1 | 237 | 2.4 | |
3 | Kanal D | 193 | 2.0 | Kanal D | 173 | 1.8 | |
4 | Antena 3 | 143 | 1.5 | Romania TV | 147 | 1.5 | |
5 | Romania TV | 132 | 1.3 | Antena 3 | 143 | 1.5 | |
6 | Prima TV | 53 | 0.5 | Prima TV | 54 | 0.6 | |
7 | National TV | 50 | 0.5 | National TV | 47 | 0.5 | |
8 | TVR 1 | 50 | 0.5 | Antena Stars | 42 | 0.4 | |
9 | Antena Stars | 49 | 0.5 | TVR 1 | 42 | 0.4 | |
10 | B1TV | 44 | 0.4 | Digi 24 | 38 | 0.4 | |
11 | Acasa | 40 | 0.4 | B1TV | 37 | 0.4 | |
12 | Disney | 38 | 0.4 | Realitatea TV | 36 | 0.4 | |
13 | Digi 24 | 37 | 0.4 | Disney Junior | 34 | 0.4 | |
14 | Disney Junior | 34 | 0.4 | DigiSport 1 | 34 | 0.4 | |
15 | AXN | 33 | 0.3 | TVR 2 | 30 | 0.3 | |
16 | DigiSport 1 | 33 | 0.3 | Disney | 29 | 0.3 | |
17 | Cartoon Network | 29 | 0.3 | Pro 2 | 28 | 0.3 | |
18 | Pro Cinema | 29 | 0.3 | AXN | 27 | 0.3 | |
19 | Realitatea TV | 29 | 0.3 | Pro Cinema | 27 | 0.3 | |
20 | TVR 2 | 23 | 0.2 | Cartoon Network | 26 | 0.3 | |
21 | Happy Channel | 22 | 0.2 | Happy Channel | 22 | 0.2 | |
22 | Boomerang | 21 | 0.2 | Boomerang | 20 | 0.2 | |
23 | Diva | 19 | 0.2 | Diva | 20 | 0.2 | |
24 | Minimax | 19 | 0.2 | ETNO | 18 | 0.2 | |
25 | ETNO | 18 | 0.2 | Minimax | 17 | 0.2 | |
26 | Nickelodeon | 15 | 0.2 | Nickelodeon | 17 | 0.2 | |
27 | Paramount | 15 | 0.2 | Paramount | 17 | 0.2 | |
28 | Sport.ro | 14 | 0.1 | DigiSport 2 | 13 | 0.1 | |
29 | Eurosport 1 | 11 | 0.1 | Comedy Central | 11 | 0.1 | |
30 | DigiSport 2 | 11 | 0.1 | Pro X | 11 | 0.1 | |
31 | Kiss TV | 10 | 0.1 | Film Cafe | 10 | 0.1 | |
32 | History Channel | 10 | 0.1 | Eurosport 1 | 10 | 0.1 | |
33 | Favorit TV | 9 | 0.1 | History | 9 | 0.1 | |
34 | Film Cafe | 9 | 0.1 | Kiss TV | 9 | 0.1 | |
35 | Dolce Sport | 8 | 0.1 | Favorit TV | 8 | 0.1 | |
36 | National Geographic | 8 | 0.1 | Discovery | 8 | 0.1 | |
37 | TV Paprika | 8 | 0.1 | National Geographic | 8 | 0.1 | |
38 | National Geographic Wild | 7 | 0.1 | TLC | 8 | 0.1 | |
39 | EuroSport 2 | 6 | 0.1 | TNT | 7 | 0.1 | |
40 | Taraf TV | 6 | 0.1 | Telekom Sport | 7 | 0.1 | |
41 | Comedy Central | 6 | 0.1 | TV Paprika | 7 | 0.1 | |
42 | Discovery | 5 | 0.1 | EuroSport 2 | 6 | 0.1 | |
43 | U TV | 5 | 0.1 | Nat Geo Wild | 6 | 0.1 | |
44 | TNT | 5 | 0.1 | Pro Gold | 5 | 0.1 | |
45 | ZU TV | 4 | 0.0 | Bollywood TV | 4 | 0.0 | |
46 | Acasa Gold | 4 | 0.0 | U TV | 4 | 0.0 | |
47 | AXN White | 3 | 0.0 | Nick JR | 4 | 0.0 | |
48 | AXN Black | 3 | 0.0 | ZU TV | 3 | 0.0 | |
49 | Music Channel | 3 | 0.0 | AXN White | 3 | 0.0 | |
50 | AMC | 3 | 0.0 | Taraf TV | 3 | 0.0 | |
51 | Animal Planet | 2 | 0.0 | Music Channel | 2 | 0.0 | |
52 | National 24 PLUS | 2 | 0.0 | AMC | 2 | 0.0 | |
53 | TLC | 2 | 0.0 | Hit Music | 2 | 0.0 | |
54 | Hit Music | 2 | 0.0 | National 24 PLUS | 2 | 0.0 | |
55 | TV Neptun | 1 | 0.0 | AXN Black | 2 | 0.0 | |
56 | TV H | 1 | 0.0 | Telekom Sport 2 | 2 | 0.0 | |
57 | TV H | 2 | 0.0 | ||||
58 | Animal Planet | 2 | 0.0 | ||||
59 | Nasul TV | 1 | 0.0 | ||||
60 | TV Neptun | 1 | 0.0 | ||||
61 | E! Entertainment | 1 | 0.0 | ||||
62 | Da Vinci Learning | 0 | 0.0 |
Audienţa posturilor TV după media pe zi în 2017, comparativ cu 2016, pe publicul COMERCIAL:
Comercial 2016 ZI | Mii persoane | Rtg% | Comercial 2017 ZI | Mii persoane | Rtg% | ||
---|---|---|---|---|---|---|---|
1 | Pro TV | 172 | 3.7 | Pro TV | 178 | 3.9 | |
2 | Antena 1 | 131 | 2.8 | Antena 1 | 113 | 2.5 | |
3 | Kanal D | 64 | 1.4 | Kanal D | 59 | 1.3 | |
4 | Prima TV | 23 | 0.5 | Romania TV | 27 | 0.6 | |
5 | Romania TV | 23 | 0.5 | Antena 3 | 22 | 0.5 | |
6 | Antena 3 | 20 | 0.4 | Prima TV | 22 | 0.5 | |
7 | Acasa | 16 | 0.4 | Disney Junior | 15 | 0.3 | |
8 | Digi 24 | 16 | 0.3 | Digi 24 | 14 | 0.3 | |
9 | Antena Stars | 15 | 0.3 | Antena Stars | 14 | 0.3 | |
10 | Disney Junior | 15 | 0.3 | National TV | 14 | 0.3 | |
11 | National TV | 14 | 0.3 | DigiSport 1 | 13 | 0.3 | |
12 | Pro Cinema | 13 | 0.3 | Pro 2 | 12 | 0.3 | |
13 | DigiSport 1 | 13 | 0.3 | Pro Cinema | 12 | 0.3 | |
14 | AXN | 12 | 0.3 | TVR 1 | 11 | 0.2 | |
15 | Disney | 11 | 0.2 | Comedy Central | 9 | 0.2 | |
16 | TVR 1 | 11 | 0.2 | Realitatea TV | 9 | 0.2 | |
17 | Boomerang | 10 | 0.2 | Boomerang | 9 | 0.2 | |
18 | B1TV | 9 | 0.2 | TVR 2 | 9 | 0.2 | |
19 | Cartoon Network | 9 | 0.2 | AXN | 8 | 0.2 | |
20 | Happy Channel | 8 | 0.2 | Paramount | 8 | 0.2 | |
21 | Minimax | 8 | 0.2 | B1TV | 8 | 0.2 | |
22 | Realitatea TV | 8 | 0.2 | Disney | 7 | 0.2 | |
23 | Kiss TV | 7 | 0.2 | Cartoon Network | 7 | 0.2 | |
24 | Paramount | 7 | 0.1 | Minimax | 6 | 0.1 | |
25 | Sport.ro | 6 | 0.1 | Kiss TV | 6 | 0.1 | |
26 | TVR 2 | 6 | 0.1 | History | 6 | 0.1 | |
27 | History Channel | 6 | 0.1 | Happy Channel | 5 | 0.1 | |
28 | Diva | 5 | 0.1 | Diva | 5 | 0.1 | |
29 | Eurosport 1 | 4 | 0.1 | Pro X | 5 | 0.1 | |
30 | National Geographic | 4 | 0.1 | TLC | 4 | 0.1 | |
31 | Taraf TV | 4 | 0.1 | Film Cafe | 4 | 0.1 | |
32 | U TV | 4 | 0.1 | Discovery | 4 | 0.1 | |
33 | Comedy Central | 4 | 0.1 | National Geographic | 4 | 0.1 | |
34 | Nickelodeon | 4 | 0.1 | Nickelodeon | 4 | 0.1 | |
35 | DigiSport 2 | 4 | 0.1 | ETNO | 4 | 0.1 | |
36 | Discovery | 3 | 0.1 | DigiSport 2 | 4 | 0.1 | |
37 | Dolce Sport | 3 | 0.1 | Eurosport 1 | 3 | 0.1 | |
38 | ETNO | 3 | 0.1 | TNT | 3 | 0.1 | |
39 | ZU TV | 3 | 0.1 | Telekom Sport | 3 | 0.1 | |
40 | National Geographic Wild | 3 | 0.1 | U TV | 3 | 0.1 | |
41 | Film Cafe | 3 | 0.1 | Pro Gold | 3 | 0.1 | |
42 | TV Paprika | 3 | 0.1 | ZU TV | 2 | 0.1 | |
43 | EuroSport 2 | 2 | 0.0 | Nat Geo Wild | 2 | 0.1 | |
44 | Favorit TV | 2 | 0.0 | Favorit TV | 2 | 0.0 | |
45 | Music Channel | 2 | 0.0 | TV Paprika | 2 | 0.0 | |
46 | Acasa Gold | 2 | 0.1 | Taraf TV | 2 | 0.0 | |
47 | TNT | 2 | 0.0 | EuroSport 2 | 2 | 0.0 | |
48 | Animal Planet | 1 | 0.0 | Bollywood TV | 2 | 0.0 | |
49 | AXN White | 1 | 0.0 | Music Channel | 1 | 0.0 | |
50 | AXN Black | 1 | 0.0 | Nick JR | 1 | 0.0 | |
51 | TLC | 1 | 0.0 | Hit Music | 1 | 0.0 | |
52 | Hit Music | 1 | 0.0 | AXN White | 1 | 0.0 | |
53 | AMC | 1 | 0.0 | AMC | 1 | 0.0 | |
54 | National 24 PLUS | 0 | 0.0 | AXN Black | 1 | 0.0 | |
55 | TV Neptun | 0 | 0.0 | Animal Planet | 1 | 0.0 | |
56 | TV H | 0 | 0.0 | National 24 PLUS | 1 | 0.0 | |
57 | Telekom Sport 2 | 1 | 0.0 | ||||
58 | E! Entertainment | 1 | 0.0 | ||||
59 | TV H | 0 | 0.0 | ||||
60 | Nasul TV | 0 | 0.0 | ||||
61 | TV Neptun | 0 | 0.0 | ||||
62 | Da Vinci Learning | 0 | 0.0 |
Sursa: Kantar Media, copyright: ARMA
Autor: Iulia Bunea iulia.buneapaginademedia.ro
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