Effie Awards, festivalul care premiază cele mai eficiente campanii de publicitate, a anunţat câştigătorii celei de-a 20-a ediţii a galei.
Marele premiu - Grand Effie a mers către campania Stup by Banca Transilvania, semnata de agenţia Leo Burnett + Established.now şi dezvoltată pentru Banca Transilvania.
Gala de Premiere Effie 2023 s-a desfăşurat live la The Tent/Clublul Diplomatic şi a fost moderată de Iulia Ionescu şi Cosmin Stan, de la Pro TV.
În total au fost premiate 16 agenţii şi au fost acordate 1 Grand Effie, 10 Gold Effie, 15 Silver Effie şi 44 Bronze Effie.
Agenţiile care au obţinut cel mai mare punctaj din competiţie sunt Leo Burnett Romania, urmată de Publicis Romania şi de McCann şi Jam Session Agency (la egalitate de puncte).
Agenţiile câştigătoare de anul acesta sunt:
- Cheil Centrade
- Cohn & Jansen Creative Network
- Colorbitor Production
- DDB Romania
- Established.now
- Jam Session Agency
- Leo Burnett Romania
- McCann Bucharest
- OMD Romani,
- Ogilvy & Mather Advertising
- Publicis Romania
- Red Dots
- Saatchi Creative Hub
- VMLY&R
- Zenith Romania
Conform Romanian Effie Rankings, calculat în baza sistemului international Effie Index, Clientul Anului este Banca Transilvania, Brandul Anului este Banca Transilvania, iar Agentia Anului Leo Burnett Romania.
Câştigătorii– EFFIE 2023
GRAND EFFIE 2023
Campaign: STUP by Banca Transilvania
Brand: Banca Transilvania
Client: Banca Transilvania
Lead Agency: Leo Burnett Bucharest & established.now
Contributing Companies: Saga Film
Branded Content & Entertainment
GOLD
Campaign: Fundraising Reinvented with the 1st Charitable Movie
Brand: HOSPICE
Client: Hospice - Casa Sperantei
Lead Agency: Colorbitor Production
Contributing Companies: Kaufland Romania, Schwarz Grup
SILVER
Campaign: DEAR 15-YEAR OLD ME
Brand: ALWAYS
Client: P&G Romania
Lead Agency: Leo Burnett Bucharest
Contributing Companies: GRF+ , Ketchum, EssenceMediacom
BRONZE
Campaign: Yuki Saaki
Brand: IQads
Client: IQads Romania
Lead Agency: Saatchi Creative Hub
Contributing Companies: Studioset
Campaign: Your place is in the kitchen only when you want it to be.
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion, Graffiti PR
Campaign: STRANGER HEATHENS
Brand: Stranger Things
Client: Netflix
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Luca's Art Film, MSL The Practice, Electric Castle
Campaign: Durex - Speak-Up
Brand: Durex
Client: Reckitt Benckiser Romania
Lead Agency: ZENITH ROMANIA
Contributing Companies: n/a
Branded Utility
SILVER
Campaign: STUP by Banca Transilvania
Brand: Banca Transilvania
Client: Banca Transilvania
Lead Agency: Leo Burnett Bucharest & established.now
Contributing Companies: Saga Film
BRONZE
Campaign: T.R.A.I.
Brand: Storia.ro
Client: OLX Online Services
Lead Agency: Publicis Romania
Contributing Companies: Digitas Romania, Media Investment, MSL The Practice
Campaign: Discoverage
Brand: Vodafone Discoverage
Client: Vodadone Romania
Lead Agency: McCann Bucharest
Contributing Companies: Wavemaker Romania, Oxygen Romania
Campaign: Bookvertising
Brand: Nemira
Client: Nemira Publishing House
Lead Agency: Saatchi Creative Hub
Contributing Companies: n/a
Business to Business
SILVER
Campaign: STUP by Banca Transilvania
Brand: Banca Transilvania
Client: Banca Transilvania
Lead Agency: Leo Burnett Bucharest & established.now
Contributing Companies: Saga Film
BRONZE
Campaign: #GATADEBUSINESS
Brand: Raiffeisen Bank
Client: Raiffeisen Bank
Lead Agency: Publicis Romania
Contributing Companies: ZENITH ROMANIA, MSL The Practice
Corporate Reputation
SILVER
Campaign: Poem of Change
Brand: BCR
Client: BCR Romania
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Wavemaker Romania
BRONZE
Campaign: The Good in the New Generation
Brand: McDonald's
Client: McDonald's Romania
Lead Agency: DDB Romania & OMD Romania
Contributing Companies: Tribal Romania
Data-Driven
SILVER
Campaign: T.R.A.I. Brand: Storia.ro
Client: OLX Online Services
Lead Agency: Publicis Romania
Contributing Companies: Digitas Romania, Media Investment, MSL The Practice
BRONZE
Campaign: Be Who You Want To Be
Brand: Spotify
Client: Spotify
Lead Agency: Leo Burnett Bucharest & established.now
Contributing Companies: Saga Film, Global Records
Durables
GOLD
Campaign: ARCTIC - FORGOTTEN
Brand: ARCTIC
Client: ARCTIC
Lead Agency: McCann Bucharest
Contributing Companies: Spark Foundry Romania, Viral Nation, Oxygen Romania, Zitec
BRONZE
Campaign: AllOut by Samsung
Brand: Samsung
Client: Samsung Romania
Lead Agency: Leo Burnett Bucharest & Centrade | Cheil Romania
Contributing Companies: MSL The Practice, STARCOM, Established Now, DeMoga Music
E-commerce
GOLD
Campaign: NEW IS FOR NOW. SMART IS FOREVER.
Brand: Flip Romania
Client: Flip Technologies
Lead Agency: Jam Session Agency
Contributing Companies: Difrnt Agency, Conversion, Izi Data
BRONZE
Campaign: Your place is in the kitchen only when you want it to be.
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion, Graffiti PR, Ketchum
Engaged Communities
SILVER
Campaign: MUSIC SAVES US ALL
Brand: Stranger Things
Client: Netflix Amsterdam
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Luca's Art, The Practice
Experiential Marketing
BRONZE
Campaign: The Chicken Crave Run
Brand: KFC
Client: US FOOD NETWORK
Lead Agency: McCann Bucharest
Contributing Companies: UM Romania, Golin Romania, MRM Romania
Campaign: MUSIC SAVES US ALL
Brand: Stranger Things
Client: Netflix Amsterdam
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Luca's Art, The Practice
Campaign: LIFEBEATS
Brand: Dăruieşte Viaţă NGO
Client: Dăruieşte Viaţă NGO
Lead Agency: Saatchi Creative Hub
Contributing Companies: n/a
Campaign: Grand Job Experience
Brand: Kaufland Romania Client: Kaufland Romania Lead Agency: v8
Contributing Companies: Nexus Gaming
Financial Services
GOLD
Campaign: Better By Hard Work
Brand: Banca Transilvania
Client: Banca Transilvania
Lead Agency: Leo Burnett Bucharest & established.now
Contributing Companies: Saga Film
SILVER
Campaign: Free@ING
Brand: ING
Client: ING BANK N.V. AMSTERDAM
Lead Agency: Jam Session Agency
Contributing Companies: Dentsu Romania, Bread Content
BRONZE
Campaign: Poem of Change
Brand: BCR
Client: BCR Romania
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Wavemaker Romania
Marketing Disruptors
GOLD
Campaign: Fundraising Reinvented with the 1st Charitable Movie
Brand: HOSPICE
Client: Hospice - Casa Sperantei
Lead Agency: Colorbitor Production
Contributing Companies: Kaufland Romania, Schwarz Grup
SILVER
Campaign: T.R.A.I.
Brand: Storia.ro
Client: OLX Online Services
Lead Agency: Publicis Romania
Contributing Companies: Digitas Romania, Media Investment, MSL The Practice
Campaign: Bookvertising
Brand: Nemira
Client: Nemira Publishing House
Lead Agency: Saatchi Creative Hub
Contributing Companies: n/a
BRONZE
Campaign: TOP 100 Hits
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania & Digitas Romania
Contributing Companies: Havas Media Romania, Funnel Agency, Saga Film, DeMoga Music
Campaign: Your place is in the kitchen only when you want it to be.
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: Conversion, Graffiti PR
Campaign: PIZZA HUT LOVES FAMILIES JUST THEY WAY THEY ARE
Brand: Pizza Hut
Client: American Restaurant System
Lead Agency: Leo Burnett Bucharest
Contributing Companies: UM Romania, Golin Harris Romania
Campaign: NEW IS FOR NOW. SMART IS FOREVER.
Brand: Flip Romania
Client: Flip Technologies
Lead Agency: Jam Session Agency
Contributing Companies: Difrnt Agency, Conversion, Izi Data
Campaign: 22 Epic Nights
Brand: Samsung
Client: SAMSUNG ROMANIA
Lead Agency: Cheil Centrade
Contributing Companies: Leo Burnett, STARCOM, MSL The Practice
Marketing Innovation
GOLD
Campaign: T.R.A.I. Brand: Storia.ro
Client: OLX Online Services
Lead Agency: Publicis Romania
Contributing Companies: Digitas Romania, Media Investment, MSL The Practice
BRONZE
Campaign: STUP by Banca Transilvania
Brand: Banca Transilvania
Client: Banca Transilvania
Lead Agency: Leo Burnett Bucharest & established.now
Contributing Companies: Saga Film
Media & Entertainment
BRONZE
Campaign: ANA The AI Fortune Teller
Brand: RADAR Festival
Client: One Night Gallery
Lead Agency: Leo Burnett Bucharest
Contributing Companies: Stay Sharp Film
Medical Services & Healthcare Products
SILVER
Campaign: #YouAreStrongerThanYouThink
Brand: Regina Maria
Client: Regina Maria
Lead Agency: Publicis Romania
Contributing Companies: Bad Habits, MEDIA-TIQUE, United Media, McCann Health Brain & Heart
Campaign: YOUR BODY IS AMAZING
Brand: Always Discreet
Client: P&G
Lead Agency: Leo Burnett Bucharest
Contributing Companies: EssenceMediaco
BRONZE
Campaign: Durex - Speak-Up
Brand: Durex
Client: Reckitt Benckiser Romania
Lead Agency: ZENITH ROMANIA
Contributing Companies: n/a
New Product or Service - Line Extension
GOLD
Campaign: STUP by Banca Transilvania
Brand: Banca Transilvania
Client: Banca Transilvania
Lead Agency: Leo Burnett Bucharest & established.now
Contributing Companies: Saga Film
Other Products & Services
GOLD
Campaign: Bookvertising
Brand: Nemira
Client: Nemira Publishing House
Lead Agency: Saatchi Creative Hub
Contributing Companies: n/a
BRONZE
Campaign: The Strudel’s Stories
Brand: Morarita
Client: Dr. Oetker
Lead Agency: Ogilvy & Mather Advertising
Contributing Companies: EssenceMediacom
Personal Care Products & Services
SILVER
Campaign: DEAR 15-YEAR OLD ME
Brand: ALWAYS
Client: P&G Romania
Lead Agency: Leo Burnett Bucharest
Contributing Companies: GRF+, Ketchum, EssenceMediacom
Positive Change: Social Good – Brands
SILVER
Campaign: URSUS STEPS UP FOR THE BEARS OF ROMANIA
Brand: URSUS
Client: Ursus Breweries
Lead Agency: Leo Burnett Bucharest
Contributing Companies: Fundatia Conservation Carpathia, Media Investment
BRONZE
Campaign: eMAG – The class that never gives up
Brand: eMAG
Client: Dante International
Lead Agency: Jam Session Agency
Contributing Companies: Smart Point
Campaign: The Eco Movement
Brand: YOXO
Client: Orange Romania
Lead Agency: Publicis Romania
Contributing Companies: Digitas Romania
Brand: Pepco
Client: PEPCO
Lead Agency: VMLY&R Romania
Contributing Companies: Fundatia Noi Orizonturi, Teach For Romania, Loops Production
Positive Change: Social Good - Non-Profit
GOLD
Campaign: Fundraising Reinvented with the 1st Charitable Movie
Brand: HOSPICE
Client: Hospice - Casa Sperantei
Lead Agency: Colorbitor Production
Contributing Companies: Kaufland Romania, Schwarz Grup
BRONZE
Campaign: LIFEBEATS
Brand: Dăruieşte Viaţă NGO
Client: Dăruieşte Viaţă
Lead Agency: Saatchi Creative Hub
Contributing Companies: n/a
Campaign: #UnExaminable
Brand: VIF – the Network to Prevent and Tackle Violence against Women
Client: VIF – the Network to Prevent and Tackle Violence against Women
Lead Agency: DDB Romania
Contributing Companies: Porter Novelli Public Relations
Renaissance
BRONZE
Campaign: PIZZA HUT LOVES FAMILIES JUST THEY WAY THEY ARE
Brand: Pizza Hut
Client: American Restaurant System
Lead Agency: Leo Burnett Bucharest
Contributing Companies: UM Romania, Golin Harris Romania
Restaurants
SILVER
Campaign: The "Crave" Menu
Brand: KFC
Client: US FOOD NETWORK
Lead Agency: McCann Bucharest
Contributing Companies: UM Romania, Golin Harris Romania, MRM Romania
Retail
SILVER
Campaign: Profi App - Wisdom Swap
Brand: Profi
Client: PROFI ROM FOOD
Lead Agency: Cheil Centrade
Contributing Companies: Chainsaw Europe Studio, Spark Foundry Romania
BRONZE
Campaign: TOP 100 Hits
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania & Digitas Romania
Contributing Companies: Havas Media Romania, Funnel Agency, Saga Film, DeMoga Music
Campaign: MEGAMANIA
Brand: Mega Image
Client: Mega Image
Lead Agency: RED DOTS AGENCY
Contributing Companies: United Media Services, Gherman Design Studio, Strategic Events & Communication
GOLD
Campaign: #UnExaminable
Brand: VIF – the Network to Prevent and Tackle Violence against Women
Client: VIF – the Network to Prevent and Tackle Violence against Women
Lead Agency: DDB Romania
Contributing Companies: Porter Novelli Public Relations
BRONZE
Campaign: The ‘Almost-Christmas’ meal
Brand: KFC
Client: US FOOD NETWORK
Lead Agency: McCann Bucharest
Contributing Companies: UM Romania, MRM Romania
Campaign: Inspired holidays in the fastest network
Brand: Orange
Client: Orange Romania
Lead Agency: Publicis Romania
Contributing Companies: Initiative Media
Snacks & Desserts
BRONZE
Campaign: Unmask fears
Brand: Kinder
Client: Ferrero Romania
Lead Agency: Publicis Romania
Contributing Companies: MSL The Practice, MINDSHARE
Campaign: Generation R
Brand: ROM
Client: Kandia Dulce
Lead Agency: McCann Bucharest
Contributing Companies: MRM Romania, UM Romania
BRONZE
Campaign: Between Medals Brand: Banca Transilvania Client: Banca Transilvania
Lead Agency: Leo Burnett Bucharest & established.now
Contributing Companies: Saga Film
Sustained Success
BRONZE
Campaign: Common Sense Black Friday
Brand: Fashion Days
Client: eMag Romania
Lead Agency: Leo Burnett Bucharest & established.now
Contributing Companies: n/a
Telecommunications
BRONZE
Campaign: The Eco Movement
Brand: YOXO
Client: Orange Romania
Lead Agency: Publicis Romania
Contributing Companies: Digitas Romania
Campaign: Infinite Home
Brand: Orange
Client: Orange Romania
Lead Agency: Publicis Romania
Contributing Companies: Initiative Romania
Campaign: Discoverage
Brand: Vodafone Discoverage
Client: Vodadone Romania
Lead Agency: McCann Bucharest
Contributing Companies: Wavemaker Romania, Oxygen Romania
Timely Opportunity
BRONZE
Campaign: Awesome Expo - AllOut for digital content
Brand: Samsung
Client: Samsung Romania
Lead Agency: Leo Burnett
Contributing Companies: MSL The Practice, Starcom, Cheil Centrade, Established Now, DeM
