Un total de 57 de premii (inclusiv Grand Effie) au fost decernate la Gala Effie 2024, care a avut loc vineri seara în Bucureşti.
Marele premiu, Grand Effie, a mers la Aqua Carpatica Flavours, cu o campanie semnată de Cohn & Jansen Creative Network, „Etichetare greşită”.
14 agenţii au fost premiate la a 21a ediţie Effie Awards Romania 2024. În total, 1 Grand Effie, 10 Gold Effie, 20 Silver Effie, şi 26 Bronze Effie au fost acordate la Gală.
Agenţiile caştigătoare anul acesta sunt: Cheil Centrade, Cohn & Jansen Creative Network, , DDB Romania, GRF+, Jam Session Agency, Leo Burnett Romania, McCann Bucharest, Propaganda, Publicis Romania, Saatchi & Saatchi & The Geeks, Tribal Worldwide, VML, V8 and Zenith Romania.
Agenţiile cu cel mai mare scor în cadrul competiţiei au fost Cohn & Jansen Creative Network, urmată de Jam Session Agency şi Publicis Romania.
Top 3 clients sunt ING Bank, Valvis Holding and P&G. Top 3 branduri sunt ING Bank pe locul întâi, urmat de Aqua Carpatica Flavours şi Storia.ro.
În baza clasamentului Effie Romania, calculat conform International Effie Index, Clientul Anului este ING Bank, Brand-ul Anului este ING Bank şi Agenţia Anului este Cohn & Jansen Creative Network.
CASTIGATORI EFFIE 2024
GRAND EFFIE
Campaign: Wrong Labelling
Brand: AQUA Carpatica Flavours
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Media Investment, Static VFX
BEVERAGES – NON -AfaceLCOHOL
GOLD
Campaign: Wrong Labelling
Brand: AQUA Carpatica Flavours
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Media Investment, Static VFX
BRANDED CONTENT & ENTERTAINMENT
GOLD
Campaign: Unfollow Self:Hate
Brand: ING
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: Dentsu Romania, Bread Content, McCann PR Romania
BRANDED UTILITY
GOLD
Campaign: Neighbors, Advice and Suggestions Department by T.R.A.I.
Brand: Storia.ro
Client: OLX Group Romania
Lead Agency: Publicis Romania
Lead Agency 2: Digitas Romania
Contributing Companies: MSL The Practice Romania, STARCOM
SILVER
Campaign: STPH: Safe to Play Hub
Brand: Durex
Client: Reckitt Benckiser Romania
Lead Agency: VML Romania
Contributing Companies: Zenith Media
BUSINESS TO BUSINESS
SILVER
Campaign: The Right Employee at the Right Workplace
Brand: OLX
Client: OLX Romania
Lead Agency: Jam Session Agency
Contributing Companies: Starcom Romania, Lucas Art Film, Bad Habits
CORPORATE REPUTATION
SILVER
Campaign: Kaufland Dance Talk
Brand: Kaufland & ANSR (Romanian Deaf National Association)
Client: Kaufland Romania
Lead Agency: V8
Contributing Companies: McCann PR Romania, Universal McCann Romania, Linotip, Arsenic Production
Campaign: Looking for experiences, not experience
Brand: McDonald's
Client: McDonald's Romania
Lead Agency: DDB Romania
Contributing Companies: Tribal Worldwide Romania, OMD Romania
DATA-DRIVEN
SILVER
Campaign: Neighbors, Advice and Suggestions Department by T.R.A.I.
Brand: Storia.ro
Client: OLX Group Romania
Lead Agency: Publicis Romania
Lead Agency 2: Digitas Romania
Contributing Companies: MSL The Practice Romania, STARCOM
DIGITAL COMMERCE
BRONZE
Campaign: Tazz gets cravings
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: GRF+, STARCOM
DURABLES
BRONZE
Campaign: Join the Night Land
Brand: Samsung
Client: Samsung Romania
Lead Agency: Cheil Centrade
Contributing Companies: Les Ateliers Nomad, Evsky Drone Show, MSL The Practice
ENGAGED COMMUNITIES
GOLD
Campaign: Protect All Families
Brand: Accept
Client: Accept Romania
Lead Agency: Publicis Romania
Lead Agency 2: Digitas Romania
Contributing Companies: Zenith Media
SILVER
Campaign: BEAT THE SKUNK
Brand: Old Spice
Client: Procter & Gamble Romania
Lead Agency: Leo Burnett
Contributing Companies: Aggero, Essence Mediacom, NewView
BRONZE
Campaign: The chain of good
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Jam Session Agency
Contributing Companies: Havas Media Romania, Saga Film, Funnel Agency, UXProject
EXPERIENTIAL MARKETING
SILVER
Campaign: Crave Line
Brand: KFC
Client: KFC Romania
Lead Agency: McCann Bucharest
Lead Agency 2: MRM Romania
Contributing Companies: Golin Romania, Universal McCann Romania
BRONZE
Campaign: Regina Maria & Untold - First Emotional Aid Point
Brand: Regina Maria
Client: Reteaua de Sanatate Regina Maria
Lead Agency: Publicis Romania
Contributing Companies: Mccann Health Brain & Heart, Bad Habits, CAP
Campaign: Fainoşag Mindfulness App
Brand: Ardealul
Client: Orkla Foods
Lead Agency: McCann Bucharest
Lead Agency 2: MRM Romania
Contributing Companies: Tonic Advertising, Zenith Media, Front Line Marketing, Griffin Advertising
FINANCIAL SERVICES
GOLD
Campaign: FREE TO BE YOURSELF
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Wavemaker, GRF+
Campaign: ING – ING Young (On their own account)
Brand: ING Bank
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: Dentsu Romania, Bread Content
BRONZE
Campaign: Save & Back-Up Your Home
Brand: OMNIASIG
Client: OMNIASIG Vienna Insurance Group
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Wavemaker
GEN Z MARKETING
GOLD
Campaign: STPH: Safe to Play Hub
Brand: Durex
Client: Reckitt Benckiser Romania
Lead Agency: VML Romania
Contributing Companies: Zenith Media
SILVER
Campaign: BEAT THE SKUNK
Brand: Old Spice
Client: Procter & Gamble Romania
Lead Agency: Leo Burnett
Contributing Companies: Aggero, Essence Mediacom, NewView
Campaign: Unfollow Self:Hate
Brand: ING
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: Dentsu Romania, Bread Content, McCann PR Romania
Campaign: Looking for experiences, not experience
Brand: McDonald's
Client: McDonald's
Lead Agency: DDB Romania
Contributing Companies: Tribal Worldwide Romania, OMD Romania
BRONZE
Campaign: Allout FactZ
Brand: Samsung
Client: Samsung Romania
Lead Agency: Leo Burnett
Contributing Companies: MSL The Practice, Starcom Romania
MARKETING DISRUPTORS
GOLD
Campaign: Wrong Labelling
Brand: AQUA Carpatica Flavours
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Media Investment, Static VFX
SILVER
Campaign: Crispy Shaorma
Brand: KFC
Client: KFC Romania
Lead Agency: McCann Romania
Lead Agency 2: MRM Romania
Contributing Companies: Golin, Universal McCann Romania
Campaign: Unfollow Self:Hate
Brand: ING
Client: ING BANK N.V. AMSTERDAM, Sucursala Bucuresti
Lead Agency: Jam Session Agency
Contributing Companies: Dentsu Romania, Bread Content, McCann PR Romania
BRONZE
Campaign: Fixodent Camp
Brand: Fixodent
Client: Procter&Gamble Marketing
Lead Agency: Leo Burnett
Contributing Companies: Essence Mediacom Romania, GRF+
MARKETING INNOVATION
BRONZE
Campaign: Crispy Shaorma
Brand: KFC
Client: KFC Romania
Lead Agency: McCann Romania
Lead Agency 2: MRM Romania
Contributing Companies: Golin, Universal McCann Romania
MEDIA & ENTERTAINMENT
SILVER
Campaign: Touristgo.ro
Brand: Electric Castle
Client: Electric Castle
Lead Agency: McCann Romania
MEDIA INNOVATION
BRONZE
Campaign: Buy a Hospital
Brand: Dăruieşte Viaţă NGO
Client: Dăruieşte Viaţă NGO
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Companies: Tazz by eMAG
MEDICAL SERVICES & HEALTHCARE PRODUCTS
SILVER
Campaign: Fixodent Camp
Brand: Fixodent
Client: Procter&Gamble Marketing
Lead Agency: Leo Burnett
Contributing Companies: Essence Mediacom Romania, GRF+
BRONZE
Campaign: Regina Maria & Untold: First Emotional Aid Point
Brand: Regina Maria
Client: Reteaua de Sanatate Regina Maria
Lead Agency: Publicis Romania
Contributing Companies: Mccann Health Brain & Heart, Bad Habits, CAP
Campaign: STPH: Safe to Play Hub
Brand: Durex
Client: Reckitt Benckiser Romania
Lead Agency: VML Romania
Contributing Companies: Zenith Media
Campaign: Regina Maria "Superpowers"
Brand: Regina Maria
Client: Reteaua de Sanatate Regina Maria
Lead Agency: Publicis Romania
Contributing Companies: Mccann Health Brain & Heart, Mediatique, Bad Habits
OTHER PRODUCTS & SERVICES
SILVER
Campaign: Fly Away from Ambrosia
Brand: Vola
Client: VOLA.ro
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Companies:
BRONZE
Campaign: The Right Employee at the Right Workplace
Brand: OLX
Client: OLX Romania
Lead Agency: Jam Session Agency
Contributing Companies: Starcom Romania, Lucas Art Film, Bad Habits
PACKAGED FOOD
SILVER
Campaign: THE CHEESE PAIRS UP
Brand: Hochland
Client: Hochland
Lead Agency: Leo Burnett
Contributing Companies: Digital Star Marketing, Optimum Media Direction Plan & Buy
PERSONAL CARE PRODUCTS & SERVICES
BRONZE
Campaign: BEAT THE SKUNK
Brand: Old Spice
Client: Procter & Gamble Romania
Lead Agency: Leo Burnett
Contributing Companies: Aggero, Essence Mediacom, NewView
POSITIVE CHANGE SOCIAL GOOD – DIVERSITY, EQUITY & INCLUSION
BRONZE
Campaign: The DumpStore
Brand: Samusocial Romania NGO
Client: Samusocial Romania NGO
Lead Agency: Tribal Worldwide Romania
Contributing Companies: Porter Novelli Public Relations, OMD Romania
Campaign: Protect All Families
Brand: Accept
Client: Accept Romania
Lead Agency: Publicis Romania
Lead Agency 2: Digitas Romania
Contributing Companies: Zenith Media
POSITIVE CHANGE: SOCIAL GOOD – BRANDS
BRONZE
Campaign: Pampers Preemies - Thank you, doctors
Brand: Pampers
Client: P&G Romania
Lead Agency: GRF+
Contributing Companies: Essence Mediacom
POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT
GOLD
Campaign: Book Heroes vs. Functional Illiteracy
Brand: Teach for Romania
Client: Teach for Romania
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Essence Mediacom Romania, Multi Media Est
SILVER
Campaign: #CaptiveRadio
Brand: ANAIS
Client: ANAIS Association
Lead Agency: Cheil Centrade
Contributing Companies: KISS FM, MAGIC FM, Httpool by Aleph, Chainsaw Europe Studio
RESTAURANTS
BRONZE
Campaign: Looking for experiences, not experience
Brand: McDonald's
Client: McDonald's Romania
Lead Agency: DDB Romania
Contributing Companies: Tribal Worldwide Romania, OMD Romania
Campaign: Crispy Shaorma
Brand: KFC
Client: KFC Romania
Lead Agency: McCann Romania
Lead Agency 2: MRM Romania
Contributing Companies: Golin, Universal McCann Romania
RETAIL
SILVER
Campaign: Kitchen Rebels
Brand: Carrefour
Client: Carrefour Romania
Lead Agency: Publicis Romania
Contributing Companies: Havas Media Romania, Saga Film, Funnel Agency, Cosmin Dragomir
BRONZE
Campaign: DEDEMAN SUPPORTS ROMANIA UNDER CONSTRUCTION
Brand: Dedeman
Client: Dedeman
Lead Agency: McCann Romania
Contributing Companies: Universal McCann Romania
SEASONAL MARKETING
BRONZE
Campaign: Cooking out of love takes time
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
SUSTAINED SUCCESS
SILVER
Campaign: Financial Intelligence
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Companies: Wavemaker, GRF+
BRONZE
Campaign: Leaping to the big leagues
Brand: iCredit
Client: iCredit
Lead Agency: Propaganda
Contributing Companies: Zenith Romania, Cyclops Films, Multi Media Est, Red Carpet Studio
Campaign: When cravings hit, Tazz delivers
Brand: Tazz
Client: HCL Online Advertising
Lead Agency: Jam Session Agency
Contributing Companies: GRF+, STARCOM
TELECOMMUNICATIONS
GOLD
Campaign: Share your Power
Brand: Samsung
Client: Samsung Romania
Lead Agency: Centrade | Cheil
Contributing Companies: Nexus Gaming, Almost Ready, MSL The Practice, STARCOM
TIMELY OPPORTUNITY
BRONZE
Campaign: Bubuiala! Festival at your home
Brand: TOMI
Client: Orkla Foods Romania
Lead Agency: Zenith Romania
Contributing Companies: Griffin Advertising
Campaign: Touristgo.ro
Brand: Electric Castle
Client: Electric Castle
Lead Agency: McCann Romania
