Când Leo Burnett a fost anunţată Agenţia Anului, Bogdan Naumovici bea o bere la subsol. Nu părea mişcat de ce se întâmplă în clădire. Un etaj mai sus, la fosta Bursă a Mărfurilor, o campanie pentru o bere aducea Marele Premiu echipei Leo Burnett, alături de care Naumovici jubila altădată pe scena festivalului Ador.

Juriul festivalului Ador 2010 nu a avut ce premia, într-un an de criză care a atrofiat creativitatea publicitarilor români. Ziua Bărbatului (proiect susţinut de Bergenbier) a câştigat aseară premiul pentru cea mai bună campanie a anului şi a adus titlul Agenţia Anului la Ador 2010 pentru Leo Burnett. Fără ropote de aplauze, fără chiote şi strigăte de victorie. O ediţie care a arătat starea publicităţii româneşti: puţine agenţii, puţine reclame, dar şi acelea "ca să fie".

Lista premiilor şi alte reclame, în continuare:

Multe dintre categorii nu au avut câştigători. La foarte multe era o singură nominalizare. La secţiunea radio nu au existat nici măcar nominalizări.

Secţiunea de Campanii TV a adus doar două premii, ambele pentru agenţia Propaganda:

pentru Berea Servus – la categoria Food & Drinks
pentru Ytong – la categoria Durables and Other Consumer Goods

Servus

Ytong

Agenţiile premiate la Ador 2010:

Leo Burnett
Propaganda
Mercury 360
Publicis
Grey
GAV
Draft FCB
Interactions
Next Advertising
Vitrina
Tempo
Proximity

Lista premiilor

AGENTIA ANULUI ADOR 2010: LEO BURNETT & TARGET

TV – SPOTS AND CAMPAIGNS

• Art, Culture, Media & Entertainment

NICIUN CASTIGATOR

TV – SPOTS AND CAMPAIGNS

• Fast Moving Consumer Goods - Food & Drinks

Agentie: Propaganda
Campanie: Drink without spilling any drop
Brand: Servus

TV – SPOTS AND CAMPAIGNS

• Durables and Other Consumer Goods

Agentie: Propaganda
Campanie: Don't let workers become your family
Brand: Ytong

CASTIGATOR BEST OF CATEGORY TV

Agentie: Propaganda
Campanie: Don't let workers become your family
Brand: Ytong

MAGAZINE AND NEWSPAPER PRINT

• Art, Culture, Media & Entertainment

Agentie: Mercury 360
Campanie: Listen
Brand: Smart FM

MAGAZINE AND NEWSPAPER PRINT

• Fashion & Lifestyle

Agentie: GREY Bucharest
Campanie: Urban dangers
Brand: Eastpak

MAGAZINE AND NEWSPAPER PRINT

• Automotive and automotive products

Agentie: Publicis Romania
Campanie: urbanproof
Brand: Nissan Qashqai

Outdoor

• Fashion & Lifestyle

Agentie: GREY Bucharest
Campanie: Urban dangers
Brand: Eastpak

• Telecommunication services

Agentie: Publicis Romania
Campanie: Unlimit yourself!
Brand: Orange Young

• Automotive and automotive products

Agentie: Publicis Romania
Campanie: Qashqai. Urbanproof
Brand: Nissan Qashqai

INTEGRATED CAMPAIGNS

• Art, Culture, Media & Entertainment

Agentie: GAV
Campanie: THE CUT CAMPAIGN
Brand: Transylvania International Film Festival (TIFF)

INTEGRATED CAMPAIGNS

• Fast Moving Consumer Goods – Food & Drinks

Agentie: Leo Burnett & Target si iLeo Marketing Interactiv
Campanie: Bergenbier Man's Day
Brand: Bergenbier

CASTIGATOR BEST OF CATEGORY INTEGRATED CAMPAIGNS

Agentie: Leo Burnett & Target si iLeo Marketing Interactiv
Campanie: Bergenbier Man's Day
Brand: Bergenbier

ONLINE

• Online Advertising Campaigns

Agentie: Interactions
Campanie: Does it cost as much as you think?
Brand: Mega Image

MEDIA

• Use of Outdoor / Transit / Ambient Media

Agentie: DRAFTFCB Bucharest
Campanie: Bodydresser's 20 minutes of muscles
Brand: Pescariu Sports&Spa

CASTIGATOR BEST OF CATEGORY MEDIA

Agentie: DRAFTFCB Bucharest
Campanie: Bodydresser's 20 minutes of muscles
Brand: Pescariu Sports&Spa

DESIGN

• Magazines and Newspapers/ Books/ Corporate Publishing

Agentie: NEXT Advertising
Campanie: Box of Memories Annual Report
Brand: Save the Delta

DESIGN

• Packaging Design

Agentie: Vitrina Advertising
Campanie: Monor Milk
Brand: Monor

DESIGN

• Direct & Collateral

Agentie: Tempo Advertising
Campanie: Guinness Halloween Ghosters
Brand: Guinness

CASTIGATOR BEST OF CATEGORY DESIGN

Agentie: NEXT Advertising
Campanie: Box of Memories Annual Report
Brand: Save the Delta

SPECIAL BEST - craft

• Best Use of Illustration (Print)

Agentie: GREY Bucharest
Campanie: Pinocchio
Brand: Fundraising Campaign for Marie Curie Hospital

SPECIAL BEST - craft

• Best Use of Art Direction

Agentie: GREY Bucharest
Campanie: Graffiti
Brand: Eastpak

CASTIGATOR BEST OF CATEGORY SPECIAL BEST - craft

Agentie: GREY Bucharest
Campanie: Pinocchio
Brand: Fundraising Campaign for Marie Curie Hospital

SOCIAL CAMPAIGNS - supported by GALA SOCIETATII CIVILE

• Civic Behaviour and Public Participation

Agentie: NEXT Advertising
Campanie: Don't Mix Things Up
Brand: Selective Waste

SOCIAL CAMPAIGNS - supported by GALA SOCIETATII CIVILE

• Health

Agentie: GREY Bucharest
Campanie: Bad Time Stories
Brand: Fundraising Campaign for Marie Curie Hospital

SOCIAL CAMPAIGNS - supported by GALA SOCIETATII CIVILE

• Social Services for disadvantaged categories

Agentie: Proximity Bucharest
Campanie: From Work to School
Brand: Festival of Trees

CASTIGATOR BEST OF CATEGORY SOCIAL CAMPAIGNS - supported by GALA SOCIETATII CIVILE

Agentie: Proximity Bucharest
Campanie: From Work to School
Brand: Festival of Trees