49 de lucrări din cele 88 ȋnscrise ȋn competiţia de anul acesta Effie Awards au trecut de prima rundă de jurizare. Campaniile au fost anunţate pe 9 septembrie, în prima rundă a festivalului ce premiază eficienţa.
18 agenţii au obţinut nominalizări ȋn 18 categorii de concurs: CAP, Cohn and Jansen JWT, FCB Bucharest, GMP Advertising, Graffiti BBDO, Heist Industries, Jazz, Kubis Interactive, Leo Burnett România, Propaganda, McCann World Group România, Ogilvy & Mather, Orange România, Publicis România, Rusu+Borţun Brand Growers, Tempo Advertising, UM România, şi Webstyler.
Şapte dintre categorii însă, deşi au avut înscrieri, nu au primit nominalizări.
Paginademedia.ro prezintă în continuare finalistele de la Effie 2016:
Packaged Food
FINALISTS:
- Campaign: Napolact Bio, the taste of pure nature Brand: Napolact Client: Friesland Campina Submitted by: Propaganda
- Campaign: Carolino Napkin Brand: Caroli Client: Caroli Submitted by: UM România
- Campaign: The Piglet Voice Brand: Antrefrig Client: Hame România Submitted by: Graffiti BBDO
Snacks, confectionery and deserts
NO FINALIST
Personal Care Products & Services
NO FINALISTS
Household supplies & services
FINALIST:
- Campaign: CIF Cleans Romania – part II Brand: Cif Client: Unilever Submitted by: McCann World Group România
Alcoholic beverages – Beers
FINALISTS:
- Campaign: For Proper Men Brand: Neumarkt Client: Heineken România Submitted by: McCann Worldgroup România
- Campaign: The Pirates Brand: Ursus Premium Client: Ursus Breweries Submitted by: Graffiti BBDO
- Campaign: Bergenbier Football Brand: Bergenbier Client: Bergenbier Submitted by: Leo Burnett România
Non-alcoholic beverages
FINALISTS:
- Campaign: Real energy, not just words Brand: Amigo Client: Strauss România Submitted by: McCann Worldgroup România
- Campaign: Everyday Athletes Brand: Prigat Client: Prigat România Submitted by: Leo Burnett România
Durables
FINALIST:
- Campaign: Romanians want more Brand: Dacia Logan Prestige Client: Dacia Automobile Submitted by: Graffiti BBDO
Retail
FINALISTS:
- Campaign: Duetos Brand: KFC Client: US Food Network Submitted by: McCann Worldgroup România
- Campaign: American bites Brand: Kfc Client: US Food Network Submitted by: McCann Worldgroup România
- Campaign: No Keyboard Brand: Pizza Hut Client: American Restaurants Submitted by: McCann Worldgroup România
- Campaign: Shop anytime, anywhere Brand: eMAG Client: eMAG Submitted by: Publicis România
- Campaign: Travel like a star Brand: OMV Client: OMV Petrom Submitted by: Publicis România
- Campaign: Shop like a Jedi Brand: Carrefour Client: Carrefour România Submitted by: Publicis România
Financial services
FINALISTS:
- Campaign: ING Hotel Brand: ING Bank Client: ING Bank România Submitted by: CAP
- Campaign: ING Yes, you can Brand: ING Bank Client: ING Bank România Submitted by: CAP
- Campaign: Normality Brand: MasterCard Client: MasterCard Submitted by: McCann Worldgroup România
- Campaign: Reduced Repayments Brand: Erste BCR Client: BCR Submitted by: Cohn and Jansen JWT
- Campaign: Rich Life Brand: BCR Client: BCR Submitted by: Cohn and Jansen JWT
Media & Entertainment
NO FINALIST
Corporate Reputation, Image & Identity
NO FINALIST
Telecommunications Voice offers
FINALISTS:
- Campaign: Hai Simona! – Go Simona! Brand: Vodafone Client: Vodafone România Submitted by: McCann Worldgroup România
- Campaign: Vodafone HBO Go Brand: Vodafone Client: Vodafone România Submitted by: McCann Worldgroup România
- Campaign: Christmas designed by kids Brand: Telekom Client: Telekom România Submitted by: GMP Advertising
- Campaign: Tadaaam GigaWeekend Brand: Telekom Client: Telekom România Submitted by: Leo Burnett & Target
Healthcare products & services
NO FINALISTS
Others
FINALISTS:
- Campaign: Google Streetview test Brand: ACR Client: ACR Submitted by: Publicis România
- Campaign: Great for your community Brand: Patru Mâini Client: Patru Mâini Submitted by: Rusu+Borţun Brand Growers
David vs. Goliath
NO FINALIST
Renaissance
FINALIST:
- Campaign: Real energy, not just words Brand: Amigo Client: Strauss România Submitted by: McCann Worldgroup România
New Product or Service introductions
FINALIST:
- Campaign: What’s your liver’s real age? Brand: Fortifikat Client: Terapia – a Sun Pharma company Submitted by: Tempo Advertising
Sustained Success
FINALISTS:
- Campaign: Billions of moments Brand: Doncafé Client: Strauss România Submitted by: McCann Worldgroup România
- Campaign: Millidge and Doig Brand: Orange Client: Orange România Submitted by: Orange România
Shopper Marketing
FINALISTS:
- Campaign: Şerif la relaxare Brand: Ciucaş Client: Ursus Breweries Submitted by: GMP Advertising
- Campaign: Shop like a Jedi Brand: Carrefour Client: Carrefour România Submitted by: Publicis România
Brand Experience
FINALISTS:
- Campaign: Shop like a Jedi Brand: Carrefour Client: Carrefour România Submitted by: Publicis România
- Campaign: Kissing Bottles Brand: Coca-Cola Client: The Coca-Cola Company Submitted by: McCann Worldgroup România
- Campaign: Where’s Mr. Applehead? Brand: Strongbow Client: Heineken România Submitted by: Ogilvy & Mather
- Campaign: Grolsch Sound Experiment Brand: Grolsch Client: Ursus Breweries Submitted by: Kubis Interactive
- Campaign: Fakation Brand: KFC Client: US Food Network Submitted by: McCann Worldgroup România
- Campaign: Tadaaam Brand: Telekom Client: Telekom România Submitted by: Leo Burnett & Target
Good Works EFFIE – Brands (CSR)
FINALIST:
- Campaign: Great for your community Brand: Patru Mâini Client: Patru Mâini Submitted by: Rusu+Borţun Brand Growers
GoodWorks EFFIE – Non – Profit
FINALISTS:
- Campaign: Pay With Blood Brand: National Institute for Blood & Untold Client: National Institute for Blood (Centrul de Transfuzie Sanguină) Submitted by: McCann Worldgroup România
- Campaign: My Answer is No Brand: ActiveWatch Client: ActiveWatch Submitted by: FCB Bucharest
- Campaign: Stop the massacre, save our songbirds Brand: Natura 2000 NGO Coalition Client: Natura 2000 NGO Coalition Submitted by: Jazz
Media Innovation
FINALIST:
- Campaign: Pay With Blood Brand: National Institute for Blood & Untold Client: National Institute for Blood (Centrul de Transfuzie Sanguină) Submitted by: McCann Worldgroup România
Engaged Communities
FINALISTS:
- Campaign: Raymond and the Romanian Immigrants Brand: Vodafone Client: Vodafone România Submitted by: McCann Worldgroup România
- Campaign: Communities on fire Brand: Burn Client: Monster Energy Submitted by: Heist Industries
- Campaign: FRF - The Reconquered Stadium Brand: Federaţia Română de Fotbal (Romanian Football Federation) Client: Federaţia Română de Fotbal Submitted by: GMP Advertising & Webstyler
- Campaign: Great for your community Brand: Patru Mâini Client: Patru Mâini Submitted by: Rusu+Borţun Brand Growers
- Campaign: Tadaaam Show Brand: Telekom România Client: Telekom România Submitted by: Leo Burnett & Target
Business to Business
NO FINALIST
Autor: Iulia Bunea iulia.buneapaginademedia.ro
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