Grand Effie 2017 merge către o campanie necovenţională: Blending Spirits, pentru brandul de băuturi alcoolice J&B, şi înscrisă de The Hub Partners şi OMD a primit titlul de cea mai eficientă campanie a anului. Distincţia a fost acordată în cadrul festivităţii Effie, care a avut loc miercuri seara la Muzeul Naţional de Artă Bucureşti.
Anul acesta, în premieră, au fost desemnate şi clientul anului, brandul anului şi agenţia anului. Itsy Bitsy a primit distincţia clientul anului şi brandul anului, după ce postul de radio dedicat copiilor şi părinţilor a avut o amplă campanie legată de 1 iunie, zi declarată liberă prin lege.
Agenţia anunlui a fost desemnată McCann Erickson, care a atras şi cele mai multe distincţii.
În total, 17 agenţii au obţinut 37 de trofee, incluzȃnd un Grand EFFIE, şapte trofee de aur, 18 de argint şi 12 de bronz. Festivitatea de premiere a avut loc în seara aceasta, la Muzeul Naţional de Artă al României, şi a fost prezentată de Andi Moisescu.
Cohn & Jansen JWT, FCB Bucharest, First Content Studio, GMP Advertising, Graffiti BBDO, Headvertising, Jazz, Leo Burnett România/Publicis One, Making of Promotion, McCann Worldgroup România, Mediacom, NURUN, Propaganda, Publicis România/Publicis One, The Hub Partners, Webstyler şi WOPA sunt agenţiile câştigǎtoare.
Ȋn competiţie au fost înscrise 106 de campanii, dintre acestea 56 au intrat în runda a doua de jurizare.
Top 3 agenţii care au obţinut punctajul cel mai mare din competiţie sunt McCann Worldgroup România, GMP Advertising şi Webstyler.
Despre campania Blendin Spirits:
„Conceptul campaniei J&B Blending Spirits este alăturarea surprinzătoare şi neverosimilă a două personaje, contexte, situaţii, pentru a naşte blenduri neprevăzute, dar de succes. Concluzia este simplă: J&B nu înseamnă o singură combinaţie - whisky şi cola -, ci infinit mai multe blenduri pe care merită să le încerci”, explică reprezentanţii brandului de băuturi alcoolice.
Artiştii care au acceptat provocarea J&B Blending Spirits şi care au dezvoltat şase blenduri muzicale au fost: Macanache & Adda, Robin and The Backstabbers & Alex Velea, Delia & DOC, Viţa de Vie & Delia, Alina Eremia & Cred Că Sunt Extraterestru, Carla’s Dreams & COMA.
Lista câştigătorilor Effie 2017
PACKAGED FOOD
BRONZE:
Campaign: Milk before everything
Client: Albalact
Brand: Albalact
Submitted by: McCann Worldgroup România
Contributing Agencies: Kubis Interactive // Next Advertising
GOLD:
Campaign: Frozen Freshness
Client: Macromex
Brand: Edenia
Submitted by: Publicis România/Publicis One
Contributing Agency: Starcom
SNACKS, CONFECTIONERY AND DESERTS
No winner
PERSONAL CARE PRODUCTS & SERVICES
BRONZE:
Campaign: The Father & Son Game
Client: P&G
Brand: Gillette
Submitted by: Mediacom & Leo Burnett România/Publicis One
Contributing Agency: Dăescu Borţun Olteanu
HOUSEHOLD SUPPLIES & SERVICES
No winner
ALCOHOLIC BEVERAGES – BEERS
BRONZE:
Campaign: Sărbători acasă
Client: Ursus Breweries
Brand: Timişoreana
Submitted by: GMP Advertising
Campaign: La Cârciuma de la Drum
Client: Ursus Breweries
Brand: Timişoreana
Submitted by: GMP Advertising
SILVER:
Campaign: Bergenbier Football
Client: Bergenbier S.A.
Brand: Bergenbier
Submitted by: Leo Burnett România/Publicis One
Contributing Agency: First Content Studio
ALCOHOLIC BEVERAGES – OTHERS
GOLD:
Campaign: Blending Spirits
Client: P.P. Distributors România
Brand: J&B
Submitted by: The Hub Partners
Contributing Agencies: OMD Romania // Vice// Fieldstar//Porter Novelli // Frank
NON-ALCOHOLIC BEVERAGES
SILVER :
Campaign: 50 years of free spirit in Romania
Client: PepsiCo
Brand: Pepsi
Submitted by: Graffiti BBDO
Contributing Agencies: Kaleidoscope Proximity // OMD Romania
GOLD :
Campaign: Aqua Scanner
Client: Valvis Holding
Brand: Aqua Carpatica
Submitted by: Cohn & Jansen JWT
Contributing Agencies: Atelieru de Internet // Wired Views
DURABLES
SILVER :
Campaign: Duster connected by Orange
Client: Dacia România
Brand: Dacia Duster
Submitted by: Graffiti BBDO
RETAIL
SILVER :
Campaign: Trăieşte fresh
Client: Kaufland
Brand: Kaufland
Submitted by: Leo Burnett România/Publicis One
Contributing Agencies: GMP PR // Universal Media
RESTAURANTS
SILVER:
Campaign: Smart Menu 2016
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Contributing Agencies: MRM//MCCANN ROMANIA // UM Romania// Golin
FINANCIAL SERVICES
BRONZE:
Campaign: The Fast Forward Loan
Client: ING Bank România
Brand: ING
Submitted by: Headvertising
Contributing Agencies: Mullen Lowe Profero// Zenith Media Communication
BRONZE:
Campaign: Salary’s best friend
Client: ING
Brand: ING Salary account
Submitted by: Headvertising
Contributing Agencies: Zenith Media// Senior Interactive
SILVER:
Campaign: Kisses
Client: NN Life Insurance România
Brand: NN Health Insurance
Submitted by: Headvertising
Contributing Agencies: Zenith Media// Skepsis
MEDIA & ENTERTAINMENT
SILVER:
Campaign: The Good Prevails (Binili Invinge)
Client: Radio Guerrilla
Brand: Radio Guerrilla
Submitted by: Propaganda
SILVER:
Campaign: Raising the 1st of June to national public holiday
Client: Itsy Bitsy Radio
Brand: Itsy Bitsy Radio
Submitted by: GMP Advertising
Contributing Agencies: POINT PUBLIC AFFAIRS// GMP PR// WEBSTYLER
GOLD:
Campaign: Romanians adopt Remainians
Client: Mediafax
Brand: Gândul.info
Submitted by: GMP Advertising & Webstyler
TELECOMMUNICATIONS
SILVER:
Campaign: Vodafone Brand Campaign
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Contributing Agency: MEC GLOBAL ROMANIA
Campaign: Vodafone Prepaid – Wrap up the internet
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Contributing Agency: MEC GLOBAL ROMANIA
MEDICAL SERVICES & HEALTHCARE PRODUCTS
SILVER :
Campaign: Your head on holiday
Client: Sanofi România
Brand: MagneVie
Submitted by: Publicis România/Publicis One
Contributing Agency: OPTIMEDIA
RENAISSANCE
SILVER:
Campaign: The Power of Crunchiness
Client: ALKA
Brand: ALFERS
Submitted by: WOPA
SUSTAINED SUCCESS
BRONZE:
Campaign: When it matters to you
Client: Provident Financial România
Brand: Provident
Submitted by: Jazz
Contributing Agency: Initiative Media
SILVER:
Campaign: Real Stories. Real People. Real Chicken
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România.
Contributing Agencies: MRM//MCCANN ROMANIA// UM ROMANIA//GOLIN
Campaign: The Story of Leadership Goes On
Client: Ursus Breweries
Brand: Timişoreana
Submitted by: GMP Advertising
Contributing Agency: Media Investment
SHOPPER MARKETING
BRONZE:
Campaign: The Culture of Taste
Client: Bergenbier S.A.
Brand: Staropramen
Submitted by: FCB Bucharest
Contributing Agency: V8 Interactive
BRAND EXPERIENCE
SILVER :
Campaign: The Free Spirited Concert
Client: PepsiCo
Brand: Pepsi
Submitted by: Graffiti BBDO
Contributing Agency: Tribal Worldwide Romania
GOLD :
Campaign: Aqua Scanner
Client: Valvis Holding
Brand: Aqua Carpatica
Submitted by: Cohn & Jansen JWT
Contributing Agencies: Atelieru de Internet// Wired Views
POSITIVE CHANGE – BRANDS (CSR)
BRONZE :
Campaign: Raising the 1st of June to national public holiday
Client: Itsy Bitsy Radio
Brand: Itsy Bitsy Radio
Submitted by: GMP Advertising
Contributing Agencies: POINT PUBLIC AFFAIRS// GMP PR// WEBSTYLER
POSITIVE CHANGE – NON – PROFIT
BRONZE:
Campaign: Mr. Bear Driver
Client: Automobil Clubul Român
Brand: Automobil Clubul Român
Submitted by: Publicis România/Publicis One
SILVER:
Campaign: Green Endorsement
Client: Plantăm Fapte Bune în România
Brand: Plantăm Fapte Bune în România
Submitted by: Publicis România/Publicis One
MEDIA INNOVATION
GOLD:
Campaign: Donate Time for Life
Client: The Coca-Cola Company
Brand: Dorna
Submitted by: McCann Worldgroup România
Contributing Agencies: MCCANN PR//MRM//MCCANN ROMANIA// UM ROMANIA
ENGAGED COMMUNITIES
SILVER:
Campaign: Blending Spirits
Client: P.P. Distributors România
Brand: J&B
Submitted by: The HUB Partners / OMD Romania
Contributing Agencies: Vice // Fieldstar // Porter Novelli // Frank
GOLD:
Campaign: The 1st of June to national public holiday
Client: Itsy Bitsy Radio
Brand: Itsy Bitsy Radio
Submitted by: GMP Advertising
Contributing Agencies: POINT PUBLIC AFFAIRS // GMP PR // GO STUDIO // WEBSTYLER
SPORTS MARKETING
BRONZE:
Campaign: Eu sunt 12
Client: Bergenbier
Brand: Bergenbier
Submitted by: Making of Promotion & First Content Studio
Contributing Agency: Leo Burnett
SEASONAL MARKETING
BRONZE :
Campaign: Prepaid – Wrap up the internet
Client: Vodafone România
Brand: Vodafone Prepaid
Submitted by: McCann Worldgroup România
Contributing Agency: MEC GLOBAL ROMANIA
SILVER :
Campaign: Christmas Bucket 2016
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Contributing Agencies: MRM//Mccann Romania// UM Romania//Golin
GRAND EFFIE :
Campaign: Blending Spirits
Client: P.P. Distributors România
Brand: J&B
Submitted by: The Hub Partners / OMD Romania
Contributing Agencies: Vice// Fieldstar//Porter Novelli// Frank
Autor: Iulia Bunea iulia.buneapaginademedia.ro
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